Apple is a company that has a history of quickly dominating any tech vertical it enters, and it appears that history is set to repeat itself.
In a recently published report, the International Data Corporation (IDC) estimates that, in the period between April and June, Apple sold 3.6-million units of the Apple Watch. That number represents 20 percent of all wearables shipped this past quarter. Moreover, that number is second only to Fitbit’s industry leading 4.4-million units sold in Q2 2015, which made up 24.3 percent.
All told, wearable shipments reached 18.1-million in Q2 2015, a 223.2 percent increase compared to the same time last year.
“Anytime Apple enters a new market, not only does it draw attention to itself, but to the market as a whole,” says Ramon Llamas, the IDC employee the oversaw the completion of the report. “Its participation benefits multiple players and platforms within the wearables ecosystem, and ultimately drives total volumes higher. Apple also forces other vendors – especially those that have been part of this market for multiple quarters – to re-evaluate their products and experiences.”
He ends by saying, “Fairly or not, Apple will become the stick against which other wearables are measured, and competing vendors need to stay current or ahead of Apple.”
In other words, Apple’s entry has a halo effect for companies like Google, Fitbit any other companies entering the market. But Apple is in it to win it, so expect the shipment numbers to grow.