Toronto-based Bublcam shipping 360-degree camera after year-long delay


Toronto-based Bubl Technology, creators of the Bublcam, announced today that it has successfully completed the first round of pre-orders to Kickstarter backers and pre-order customers. Thousands of early adopters should now have the camera, which is capable capturing of 360 degree footage without blind spots, in their eager hands.

“We are all so happy and enthused to get the Bublcam in the hands of some of our biggest supporters and see the amazing moments they are creating,” said Sean Ramsay, CEO of Bubl Technology, in a statement to MobileSyrup partner, BetaKit. “This is a huge milestone for our company and is just the beginning of bringing spherical technology to everyone.”

Those that have followed Bublcam’s development will know that the spherical camera has had a difficult journey to market. Following a successful Kickstarter campaign that saw Bubl raise $350,000 CAD, the Bublcam missed its initial ship date. Bubl originally promised to start shipping the device in September of last year. However, problems with production consistency, lens focus, and other technical issues delayed initial shipment until June of this year.

It might not seem like it, but the Bublcam has a significant mobile component. It’s possible to operate the camera independently with button presses, but it’s only once it is paired with Bubl’s Xplor mobile app that the device really comes to life. The app, which is available on iOS and Android, allows the user to continuously stream content as they record it. The content the camera records is also compatible with virtual reality headsets like Google Cardboard and Samsung Gear VR. Indeed, Ramsey says, “Bubl’s workflow is definitely the easiest way to go from content capture to consuming and sharing VR content that can be seen of any other company we know of.”

The Bublcam is currently in backorder, though once it becomes available again, it will cost $799 USD.

Betakit Managing Editor Douglas Soltys contributed to this article. 


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