Motorola teases Moto X as “the first smartphone designed and assembled in the USA”


Made in the USA? Check.

Design it yourself? Check.

“The first smartphone designed, engineered and assembled in the USA.”

Motorola will be launching a newspaper marketing blitz in the coming days advertising the Moto X as something entirely new. Not only will the phone be assembled in the United States, but the company will allow users have a hand in designing it, perhaps making it the first modular smartphone ever made, too.

Last week, we saw Motorola’s new multicoloured logo, a melange of past and future design. Motorola, splashed in lowercase, is now partnered with the elegiac phrase, “a Google company.” It’s all very pretty.


Motorola has stayed fairly quiet since the launch of the RAZR HD last October. Presumably, since then the company has been more fully integrated into Google’s practices and the upcoming device lineup, of which the Moto X will play a huge part, will be substantially different to what came before. While the Droid lineup is apparently still alive, we see (and Motorola has confirmed) future devices differentiating more on the software experience than trying to out-spec Samsung and LG.

What do you think of this ad? Are you excited about the Moto X?

Source: The Verge

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