Bell Media has announced that it is offering 30 days of Crave for free to new direct-to-consumer subscribers.
The previous trial period for the streaming service was seven days.
The new 30-day promotion will be available until April 30th and allow users to sample the Crave package of their choice, including Movies + HBO and Super Écran, the platform’s recently launched French-language option.
A standard Crave subscription offers access to Crave Originals like Letterkenny and New Eden, as well as select other content, such as Hulu’s The Handmaid’s Tale and CBS’ Star Trek: Picard.
Further, adding a Starz package features shows like Spartacus and a variety of older films while the Movies + HBO add-on includes such series as Game of Thrones, Succession and Westworld and recent major films like Hobbs & Shaw and Once Upon a Time in Hollywood (coming March 27th).
While Bell didn’t provide a specific reason for the timing of this promotion, it’s no doubt intended to target the many Canadians who are currently staying at home due to the COVID-19 pandemic. Other streaming services, like Sundance Now and Acorn TV, have also extended trial periods to 30 days amid the ongoing global health crisis.
Source: Bell Media
Update: This article originally said “any new subscribers” and has been updated to specify that this is a direct-to-consumer offer.