Wearable consolidation: Intel buys Basis and Facebook nabs Oculus


  • Samuel Gomez Recuero

    I still don’t get why this article started saying that “…. Intel buys Basis and Facebook …”

    • thomas nguyen

      I agree, should have been “…Intel buys Basis and Facebook buys… — wait a minute, that’s not right.”

  • Mike C

    Yep that’s exactly their thought process, they have NO business strategy whatsoever…

  • Rory Nicol

    I see facebook is hearing that their social media platform may not last forever and they need to expand. But its a strange expansion. When google bought robotic firms, we could understand, since they have their finger in every pie. Maybe facebook is doing the same and it just seems weird because this is the beginning? Its like watching your pet grow. Their body grows big before their head, so they look strange for a couple of months, until the rest catches up.

    • alphs22

      Google and Facebook have very similar business models. They both offer free-to-use websites/apps in exchange for the users’ personal data, then sell the data to advertisers for targeted marketing. Since gathering data is their bread and butter, it makes sense for them to try to dabble in everything and expand their user base. More users => more data => better targeted ads => more revenue.

  • ragingrei

    Pay-per-gaze advertising. It’s a poor man’s eye tracking.

  • thomas nguyen

    Just canceled my DK2 purchase after the announcement. Mainly for the fact I don’t trust Facebook and what they intend to do with the Oculus, I’m one to say vote with your wallets, and I did just that with the cancellation.

    • ShadowFist23

      While I’m no fan of Facebook, apparently the deal will let Oculus make better hardware cheaper and be less restricted by business requirements from what I understand.

      What do you see Facebook changing that could possibly affect the device as a device? I’m genuinely curious.

    • thomas nguyen

      putting aside from my general distrust for Facebook, I can’t help but feel this is just another platform for Facebook to gather personal information for the sake of “ad revenue”.

      My assumption for any company is to add revenue with every acquisition, Facebook core revenue comes from ads, and selling of your information to better target certain ads to your personality / hobbies. So in the short term, Oculus will still release a device with a better support by big brother Facebook, but I can see down the line that unlike Sony (and their in house gaming division, tv division, music division, etc). A hardware company without software wont make too much money.

      So to offset the cost, think “steam box” and having Facebook integration to even be able to use the Oculus in the future. This means possibly ads in some form in the Oculus (which is primarily a gaming/multimedia platform). I don’t fully support that idea of ads, or of Facebook bottom line of selling your information to 3rd parties.

      Everything I stated is all assumptions based on past history, so safe to say I could be wrong, but just my view point on this acquisition and where the joint Facebook-Oculus may be going in the future.

      If I am wrong, I would re purchase the device, but for now, I would rather cancel my order, as a sign that I am against this acquisition.

    • alphs22

      Good on you. It was a nice slap in the face for the early Kickstarter backers who wanted this to be a crowd-sourced innovation, not a revenue source for a $160B company.

      Oculus essentially leveraged the money raised from crowdsourcing and the subsequent industry support for a sizeable buyout from Facebook.