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Tag Heuer’s new smartwatch is modular and pricing starts at $1,650 USD

tag heuer modular smartwatch - tag heuer android smartwatch

Tag Heuer has released a follow-up to its uber-premium Connected smartwatch in the form of the Tag Heuer Connected Modular 45, a $1,650 USD (about $2,200 CAD) Android Wear device with interchangeable parts.

The smartwatch’s buckle, bezel, straps, lugs and even the watch itself is modular, allowing users to swap the 1.39-inch AMOLED screen for a standard mechanical watch. The intention is that the customer won’t lose their investment in the device should the tech become outdated, or if they want to go for another style.

https://twitter.com/TAGHeuer/status/841621495600291840

Speaking of style, the watch is exceedingly versatile. The base Connected Modular 45 range comprises 11 designs. The watch module itself is available in silver or black and the straps come in various different colours in rubber, leather, titanium or ceramic materials. There are also 45 additional options, including more premium choices like leather and diamonds. In total, there are 56 designs and 500 design combinations. Of course, any of these upgrades will cause the cost to increase from the base $1,650 price tag.

The device is powered by Intel’s Atom Z34XX processor (the smartwatch was created in close collaboration with Intel and Google) and runs Android Wear 2.0, which brings with it Google Assistant, mobile payments and a dedicated watch app store. It has a built-in GPS, Wi-Fi support, 4GB of storage, 512 MB of memory and is water resistant up to 50 meters — though customers who shell out the cash to purchase a Connected 45 may be hesitant to test the latter feature. The smartwatch lacks, however, standalone LTE and a heart rate sensor.

The device is compatible with smartphones running Android 4.3 or higher, or iPhone 5 or later running iOS 9 or higher.

It is currently unclear whether or not the Connected Modular 45 will make its way up north, though the prospects look good due to the original Tag Heuer Connected’s 2015 debut in Canada. MobileSyrup has reached out to confirm availability with Tag Heuer.

Source: Tag Heuer Via: Wired, Engadget

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