Maven, General Motors’ car rental platform, is shutting down in eight of its 17 North American locations. That said, the service will continue to operate in Toronto.
GM decided to shutter the service in cities not experiencing strong customer demand, including Boston, Chicago, and New York City, according to a report from the The Wall Street Journal.
“We’re shifting Maven’s offerings to concentrate on markets in which we have the strongest current demand and growth potential,” a spokesperson for General Motors said in a statement.
In addition to Toronto, Maven will continue in the following U.S. cities: Ann Arbor, Baltimore, Boston, Chicago, Detroit, Denver, Los Angeles, New York, Orlando, San Francisco and Washington.
Maven, which is available on iOS and Android, launched in Toronto February 2018 with 40 vehicles, including the Chevrolet Volt, Cruze, Malibu, Spark, Trax, Tahoe, Equinox, Buick Encore, GMC Yukon, Acadia and Cadillac XT5 or ATS.
Toronto Vehicle pick-up locations now include Bloor West Village, Liberty Village, King West, the Entertainment District, Ryerson University, the Danforth and the Eaton Centre.
Pricing for Maven in Canada is $8 CAD for each hour and the company limits mileage at 288km per 24-hour period.