Rogers introduced its Extreme Text Messaging service in 2010. The service allowed its customers to easily block messages, create auto-replies, make distribution lists from contacts and setup text forwarding or text copying to a specific email address.
Last month, we reported Rogers customers were unable to use the service. In a statement to MobileSyrup, a Rogers spokesperson said the service was down due to a technical issue.
Today, Rogers has announced that it will officially sunset Extreme Text Messaging effective January 10, 2018.
“After careful consideration, due to low participation, a decision was made to discontinue the ETM service as of January 10, 2018. Customers who use the service are starting to be made aware of the decision today,” said Rogers in a statement to MobileSyrup.
“We’re focused on adding the most value possible to our wireless services, and from time to time we need to make changes, including phasing out older services. We apologize for any inconvenience this may cause.”
Rogers added that customers who want a similar experience to Extreme Text Messaging should look to their smartphone’s app store for a dedicated app.