Apple, the company that analysts are saying will take home 15% of the smartphone market by 2015, has always been viewed as being cool and innovative. They recently produced an ad that stated “If you don’t have an iPhone, well, you don’t have an iPhone”, this was not new to Apple fans but did rub other loyal mobile enthusiasts the wrong way. Apparently, according to Martin Fichter, acting president of HTC America, says kids are finding the iPhone has lost some its coolness. His daughter goes to Reed College, Steve Jobs’ alma mater, quickly glanced around and noticed more students with HTC and Samsung handsets, probably Android-powered:
“Apple is innovating. Samsung is innovating. We are innovating. Everybody is innovating. And everybody is doing different things for the end consumers. I brought my daughter back to college — she’s down in Portland at Reed — and I talked to a few of the kids on her floor. And none of them has an iPhone because they told me: ‘My dad has an iPhone.’ There’s an interesting thing that’s going on in the market. The iPhone becomes a little less cool than it was. They were carrying HTCs. They were carrying Samsungs. They were even carrying some Chinese manufacture’s devices. If you look at a college campus, Mac Book Airs are cool. iPhones are not that cool anymore. We here are using iPhones, but our kids don’t find them that cool anymore.”
Do you agree?