The average Canadian keeps their mobile device for approximately 2 years and only 12% of used mobile devices are recycled. Recycle My Cell is run by the Canadian Wireless Telecommunications Association (CWTA) and offers thousands of drop-off locations for Canadians to get rid of their old device.
Waste Reduction Week 2010 is happening from October 18th to the 24th and Recycle My Cell has become the official national sponsor. As part of this initiative the CWTA will launch the “Recycle My Cell Challenge”, a contest for students to see who can recycle the most wireless devices and accessories. The contest closes on November 30th, 2010 and it seems everyone will be a winner with their school being acknowledged on the CWTA website and in local media.