The Hockey News is expanding into the mobile space and is teaming up Toronto-based Redboom Solutions. Users can access the site by simply typing mobile.THN.com into any Web-enabled mobile phone, including Blackberry and Apple iPhone (when it comes legally available in Canada).
Currently, The Hockey News website reaches over 380,000 unique visitors a month and with the addition of the mobile audience will expand its reach for hockey enthusiasts.
“The mobile platform is a natural fit for THN.com, and this deal further extends the reach of the The Hockey News brand – which has been providing the most comprehensive coverage of the world of hockey since 1947. There is a huge appetite for the hockey news and features that THN.com is famous for delivering, so having a presence on mobile plays perfectly into the behaviour of THN.com’s core audience,” said Caroline Andrews, Publisher, Sports & Entertainment for Transcontinental Media.
