BlackBerry on the Passport: ‘We’ve been living in a rectangular world for quite some time… it’s Hip to be Square’

The BlackBerry Passport will have several unique features that will surely gain attention in the smartphone space. John Chen & Co. recently showed off this upcoming BB10 device and one of the main attractions will be the 4.5-inch display with its ‘touch-enabled keyboard.’

On the company blog today, BlackBerry noted that “we’ve been living in a rectangular world for quite some time … it’s Hip to be Square.” The Passport, which is compared to the iPhone and Galaxy S5 in the above picture, was “designed from the ground up for the working professional in mind.” It seems that BlackBerry has taken some time to pinpoint the target market for the Passport, specifically honing in on architects, health care, finance and writers. Below are a few scenarios on where and how users of the Passport will excel:

  • For architects and mortgage brokers, imagine being able to look at full designs and schematics on the go, and still being able to handle piles of virtual paperwork with ease.
  • In the healthcare field, picture being able to go through x-rays or medial documentation in the office with a patient, on a device that can maintain the necessary security standards for HIPPA compliance.
  • In the area of finance, how about navigating your Web-based trading platform on your device? With enough screen real estate, you can clearly see the fluctuation in your stock and determine whether it’s time to sell.
  • Writers will truly be unlocked with a navigable keyboard, while the large square screen enables faster content development and delivery. When you are looking to type stories or notes, your virtual keyboard doesn’t cover most of your screen.

The Passport is expected to launch this coming September and sport a 4.5-inch display with 1:1 aspect ratio (resolution of 1440 x 1440), a quad-core Snapdragon 800 processor, 3GB RAM, 13MP camera, 2MP front-facing camera, and a non-removable 3450 mAh battery.

Source: BlackBerry

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