Samsung vows to step up its counter-litigation against Apple, according to Lee Younghee, head of global marketing for the embattled company.
After having its Galaxy Tab 10.1 barred from sale in Germany, and recent lawsuits brought against them in the Netherlands and the UK, Samsung is about to play hardball. According to Lee, Samsung holds a number of patents on which Apple is “free riding,” and will no longer sit passively while Apple, its biggest customer from memory chips to LCD displays, steamrolls over them.
When the next-gen iPhone is launched, it is widely expected that Samsung will launch lawsuits against Apple in many of the same jurisdictions in which it is currently being sued. The number two phone manufacturer behind Apple, Samsung defends its Galaxy line of Android smartphones and tablets, claiming it has not copied Apple’s designs in any substantive way. While a German judge has sided with Apple for now, Samsung is appealing the decision and hopes to get the injunction overturned by the end of next month.
“We’ve been quite respectful and also passive in a way,” says Lee, who acknowledges his company is in a difficult position. But Apple seems to be moving away from purchasing parts from Samsung, negating the need to shy away from future litigation. “We shouldn’t be [passive] … anymore.”