Well, it happened. Effective May 9th Rogers will be shifting gears on their 3G (HSPA+) and calling it a “4G HSPA+” network. In the internal doc Rogers says this “is simply a network name change” to align with the International Telecommunicaitons Union standards and also to “bring up on par with Bell and TELUS and close the perceived gap”. TELUS announced their new “4G” network in February and Bell closely followed in March. Soon after SaskTel and MTS both declared their networks were also being marketed as a “4G” network. Over the next few days you’ll see all information on Rogers.com, in-store collateral, product cards and advertising with this new “4G” network. The actual network speeds will not change with this new 4G name… the real battle will happen when Rogers launches their true 4G LTE (Long Term Evolution) network later this year in Toronto, Montreal, Vancouver and Ottawa.