Rogers has come out with “a perfect way to start 2012” by designing a new “Unlimited Value”. The monthly price tag is set at $34.75 and Rogers stresses that this can be used on a contract, or without. As for the details of the plan: MY10 Canada-wide Calling, unlimited text, picture and video Messaging, unlimited calling after 6PM, and 200 daytime minutes (not so unlimited). No data is included, but Rogers says this plan is perfect to pair with the current $30/month 6GB data add-on. If you do end up getting this plan the usually frustrating activation fee will be waived.