Rogers has inked a deal with music streaming giant Spotify to bring two years of free premium service to Fido customers.
The company announced today that an “exclusive agreement will give Fido customers a free 24-month subscription to Spotify Premium.” We’ve confirmed that there will be no zero-rating, the act of exempting the data from a service or website from a customer’s monthly data allotment, so the deal is merely a value-add to an existing Fido deal.
Earlier this month, we reported that Fido was nearing the completion of a brand and product offering overhaul, with a new logo, strategies and monthly plans aimed at millennials.
This formal announcement between Rogers and Spotify is likely the first of many Fido-related ones in the coming weeks. While Rogers isn’t saying who will be eligible for the new Spotify deal, we can extrapolate from the print that likely only customers on the new Fido plans will be given the opportunity.
[source]Rogers[/source]
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