Apple’s Siri is the most popular virtual assistant in Canada even though Google Assistant and Amazon Echo are pushing the limits of what a virtual assistant is capable of doing.
Around 40 percent of people in Canada use a virtual assistant according to the 8,200 people that partook in the poll.
The Media Technology Monitor conducted a poll last winter that discovered 24 percent of Canadians have used Siri in the past month. Only 15 percent have used Google Assistant and only one percent of people have used Amazon’s Alexa.
Only adults in Canada took part in the survey, which means these results don’t take into account any virtual assistants that young people are using.
Further, since the numbers are a few months behind the present, it’s unclear how much the data would have changed over a five month period.
Within those five months, the Amazon Echo family of devices released in Canada. This makes it more than likely that Alexa usage has been growing since this data was collected.
According to a report from The Canadian Press, Siri is most likely in the lead simply because the assistant has been around the longest.
Apple’s Virtual assistant entered the world in 2011. Google Assistant didn’t launch until early 2016 as part of the Allo app, Google Home devices and Google’s Pixel smartphones. The assistant fully launched as a Siri competitor when it made its way to all Android phones and Canada in the summer of 2017.
Source: The Canadian Press
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