Google has made good on its promise to integrate its mobile search results with third-party apps. When searching for a recipe, for example, Google will bring up results for websites but also for listings within All The Cooks, for example.
Similarly, if you’re looking up a movie, it will display an “Open in app” button for IMDb, in addition to the web listing.
The functionality was promised when then Nexus 5 was announced, but it must have taken Google longer than expected to integrate all the data into its search results. Currently, the supported are AllTrails, Allthecooks, Beautylish, Etsy, Expedia, Flixster, Healthtap, IMDb, Moviefone, Newegg, OpenTable, Trulia, and Wikipedia.
Similarly, Google will locate relevant apps from the Play Store when users search for certain topics. As Google Now bridges even more of the mobile web with the native content experience, pushing content to users before they ask for it, users will begin expecting deeper integration between the two.
Thanks to Android’s open nature, and its deep intents library, the experience will likely remain best on Google’s mobile platform; the same features may come to iOS, but likely won’t work the same way.
[source]Play Store[/source][via]Google Search Blog[/via]
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