Following in the footsteps of Rogers and Bell, it seems Telus is now working on a connected driving device.
A recent trademark filing with Canadian Intellectual Property Office (CIPO) reveals the company has secured a trademark for “Drive+.”
According to the description, Telus is planning to come to market with “software that provides vehicles with internet access via wireless networks; software that provides wireless vehicle navigation and tracking; software that provides for the collection and display of automobile diagnostic information.”
However, a deeper look into the upcoming service shows that Telus will be working with Vancouver-based Mojio to launch something similar to Rogers’ in-car Smart Drive device, which provides real-time safety notifications, in-car Wi-Fi and engine diagnostics.
An unreleased app on the Google Play Store shows customers will be able to locate their car with a device by ZTE, which is the same manufacturer that handles Rogers’ Smart Drive service.
With Rogers, the device costs $99 on a two-year term or $200 outright and comes with 1GB of shareable data. The carrier notes that Share Everything Plan customers need to activate a $15 per month add-on to their account as it needs a micro SIM and data connection to operate.
There is no word yet to when Telus will release its Drive+ product or how much it will cost.