In 2013, Rogers announced a partnership with Sprint that would bring the ‘Sprint Velocity’ system to vehicles and allow Canadians to ‘experience next generation in-car infotainment and telematics technology.’ However, nothing really materialized from this initiative and it eventually faded away.
A new trademark filing by Rogers reveals the company will make 2017 the year of the smart car as it has registered the name “Rogers Smart Auto” in English, and “Auto Intelligente Rogers” in French.
The patent description specifically notes this product or service will focus on “computer hardware for telecommunications; global positioning system (GPS) consisting of computers, computer software, transmitters, receivers, and network interface devices; kilometer recorders for vehicles; LAN (local area network) operating software.”
In addition, Rogers Smart Auto will provide “multiple user access to a computer network; telematic in-vehicle communication service providing wireless vehicle navigation and tracking.”
There was no further indication as to when this technology will be available or how it will be embedded in a vehicle, or whether it pertains to launch of a specific app.
Last month, Bell filed a similar trademark that targets the vehicle, with their product being called ‘SmartDrive.’