During the 2009 Canadian Telecom Summit Rogers President and CEO Nadir Mohamed talked about them having their own app store eventually. He stated that “carriers that actually embrace and lead the storefront side and have essentially an application center that they own and compete with along with the RIM’s, the Apple’s, Android Google platform and so on… Again, it’s not the world today that will be defined in 12 months, but if you look out in the next 3-years this space will be huge in terms of seeing how each one of us plays in the value chain in front of the customer.”
Minor (but also major) progress has been made as Rogers has partnered up with GetJar to offer their customers over 60,000 free mobile apps. GetJar is the world’s second largest app store, just behind Apple’s App Store and have apps in different categories such as games, social networking, sports, entertainment and productivity. Rogers joins Sprint, Sony Ericsson, 3UK and Virgin Mobile France who offer a similar app store to their clients.
Data plans are required to download apps and if you want access them all you have to do is text APPS to 555 and you’ll be sent a link to the Rogers Application page, then select “Free Apps from GetJar”
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