Nokia’s Lumia devices have crossed the one million shipped mark

Daniel Bader

January 23, 2012 2:35pm

Nokia’s Windows Phone dreams may be panning out if sales numbers of the Lumia 800 and 710 are to be believed. Despite only the Lumia 710 being available in North America (on T-Mobile), and the 800 only in select European and Asian regions, the devices have shipped more than one million devices worldwide, according to the tallies of several analysts. This is in two short months since its release.

Keep in mind this is not total sales; rather, it is the number of phones shipped to retailers and carriers, but it’s a fairly good indicator of the sales numbers. That is because, unless there is little to no demand, the retailers will return unsold stock to the manufacturer, and those numbers won’t be counted towards sales tallies.

While a few analysts predict the total numbers at less than one million, the average count is 1.3 million shipped devices. In comparison the iPhone 4S is expected to sell over 30 million in Q1 ’12 alone, but we’re talking completely different markets here. Windows Phone has gained a lot of consumer and developer traction in the last year, and with the reveal of the LTE-powered Lumia 900 coming to AT&T, Nokia’s North American presence is expected to proliferate in 2012.

The Lumia 710 is coming to Rogers in February for $49.99 on a 3-year term, and the Lumia 800 is coming soon to TELUS for an unknown amount. We had a hands-on with the European version of the Lumia 800 recently, and liked it quite a lot.

Source: Bloomberg
Via: VentureBeat

  • astudent

    I must say MobileSyrup, I am really happy you are posting more about Windows Phone these days! Thanks for all your info, you guys are awesome!

    • kudostosyrup

      Kudos to mobilsyrup for making the distinction between shipments and sales!!

      At the same time this is a non-story, since the retail channels all over the world had 0 inventory of Lumias (Lumiae, Lumii??) so 10 or 50 million are not significant at all.

  • skinnypig

    Agree with astudent. Also helps that there are finally more Windows Phone news to report. Finally we are getting some 2nd gen Windows Phone love up here.

  • Nick

    I want the 900, yes i’m greedy, but i want a front camera haha.

  • Matthew

    I have an LG Optimus 7 but I am not sure I can deny myself the 900 when it arrives.

  • Trey

    Im only going to buy a Lumia 800 if they fixed the audio quality issue. No bass at all = no buy.

  • Dalex

    Hopefully the 900 is a success as it seems like a decent phone and decent OS. Not sure why they didn’t put a FFC on the 800, but oh well. I’m sure the 900 is supposed to be the actual flagship device.

    Hopefully we have more interest in the platform here in Canada. Whenever I go to the store and ask about a WP7 device they look at me like I’m completely lost and point me to the Android/Iphone section. Some still think I am talking about Windows mobile, its quite annoying.

    I would love to have some more competition for Android and WP7 looks like fun.

  • MARS

    The number shipped and sold are two different things. I can release and ship 10,000 copies of an album to stores but if no one buys it then I don’t get paid….

    • Alpha

      It’s true you don’t get paid but you also tie up a lot of money with the excess inventory. 10k albums @ $5 each is $50k in inventory.

      1M units @ $200 is $200M in inventory. That’s a lot of money, regardless of who you are.

  • aws fan

    For me it’s either the nokia 900 or the iphone 5, whichever comes to AWS first.

  • mark

    Do not want.

  • Apple4Life

    lawl “shipped”

  • Jesse

    The Lumia 800 just needs to come to Canada already! I’m dying to try one out.

  • Alan

    Follow the pattern and you realize that Bell is getting the 900. Or they’re going to pass on Nokia and windows until they have something “super” enough.

  • KC

    So what this tells us is that Nokia should have stuck with MeeGo since they have been able to move 4 million N9’s so far with only one model available and a mere 1/4 of that in Windows Phones with 2 models.

    Latest extimates put Nokia at half of all 2nd generation windows Phone sales so that would mean that HTC, Samsung et al combined with their second gen offerings have only shipped a million units.

    What’s this about Windows Phone Gaining traction? I mean come on guys, you bash RIM like its over for them yet Windows Phone is clearly NOT gaining consumer traction despite glowing praise by reviewers. Even if Nokia has HALF the Windows Phone market, they used to have 40% of the ENTIRE smart phone market so Nokia is a mere shadow of their former selves. Microsoft has been pushing Metro for almost 6 years now (Zune) and it still hasnt caught on.

    I just don’t see how all the news is gushing around Windows Phone when consumers clearly are not flocking to it and it’s been on the market over a year.