Ahead of the expected launch of Apple’s new streaming service, reports suggest studios working on content for the company are experiencing a ‘culture clash.’
According to the New York Times, Apple is too controlling about how its iPhone and MacBook products are portrayed in shows. Further, the Cupertino-based company isn’t communicating necessary details like release dates and marketing plans.
Apple’s lack of communication hardly comes as a surprise. The company historically guards its secrets, choosing to play things like launch events close to the chest.
Unfortunately, that commitment to secrecy has led to frustrations with production companies. Hollywood typically allows for more open communication than Cupertino, according to reports.
Worse, these reports aren’t the first to surface about Apple’s jump to Hollywood. Apple has reportedly been unwilling to include mature content in programming, leading producers and companies to label it as “difficult” to work with and “conservative and picky.”
Despite the reports, Apple hasn’t slowed down, nor has Hollywood given up. The company reportedly has two dozen series in total, including stars like Oprah Winfrey, Chris Evans and J.J. Abrams.
Apple also acquired the rights to several films that premiered at the Sundance Film Festival.