Apple has been heavily invested in creating original content — so much so that the tech giant has reportedly set aside $1 billion to go towards this endeavour. The company has also poached top executive talent in the TV space, including former Sony overseers of Breaking Bad.
However, consumers probably shouldn’t expect to Apple to offer the sort of dark and violent content found in AMC’s hit drama series. A new report by Bloomberg suggests that Apple is being very particular in the kind of language, violence and/or sexual content that will appear in its shows.
Back in April, Carpool Karaoke: The Series was suddenly pushed back, although Apple never provided a reason for the delay. Now, Bloomberg reports that Apple CEO Tim Cook ordered that the series be held until content that was deemed inappropriate was edited.
Specifically, Bloomberg says that Cook wanted the “foul language and references to vaginal hygiene” found in some episodes to be removed, leading to the series being delayed. The show eventually launched on Apple Music in August. According to Bloomberg, this decision has led some producers and partners to label Apple as being “conservative and picky.”
Bloomberg also says that Apple will no longer put original shows like Planet of the Apps or Carpool Karaoke on its Apple Music service. However, it’s currently unclear where this programming would go instead.