Amazon files Echo Look and meal kit-related trademark in Canada

Amazon Echo

Amazon has filed two interesting trademarks in Canada: one that seems to relate to the company’s rumoured Blue Apron-like food service and one that likely has to do with the Echo Look.

Given MobileSyrup has been reporting for a number of months now that Amazon will likely launch its various voice-activated Echo assistant devices — with a launch reportedly going down as soon as in just a few weeks — it makes sense for the online retail giant to be filing a Look-related patent.

The patent, which we uncovered in the Canadian Trademarks database, features the tagline: “Love your look. Every day.”

It was filed on the November 12th 2017 and formalized on the 13th. The Look is Amazon’s Echo iteration that includes a camera designed to judge the user’s outfit everyday.

The other patent, which features the words ‘We do the prep. You be the chef,’ reads as follows:

“Prepared food kits composed of meat, poultry, fish, seafood, fruit and/or and vegetables and also including sauces or seasonings, ready for cooking and assembly as a meal; Frozen, prepared, and packaged meals consisting of meat, poultry, fish, seafood, fruit and/or vegetables; fruit salads and vegetable salads; soups and preparations for making soups.”

The patent was filed on October, 10th 2017 and then formalized on October 12th. The retail giant filed similar patent for a ready-made food service in the United States back in July 2017.

As always, a trademark filing doesn’t necessarily indicate a product actually exists or is coming to Canada, though it can often be a strong indicator.

Just a few weeks ago Amazon revealed a new line-up of Echo products — including a 2nd generation Echo and the Echo Plus — though at the time, the company stated the following regarding a Canadian launch.

Source: Canadian Trade Mark Office, 2