Koodo’s El Tabador set to star in a 30-minute sitcom, video games and merchandise


  • hyperhyper

    I think large corporations with image problems should go down this road as it seems to be a good long term strategy for brand recognition with the children and teenagers. I hope the contract doesn’t dictate that he has to say Telus at least twice per episode and that the marketing is more subtle than that.

  • Jesus McDongswoggle

    It’s interesting from a marketing point of view but is anyone else sick of this guy?

    • EvanKrosney

      Personally speaking, I’ve always though he was annoying. I’ve never liked him.

    • Graham Fluet

      he’s better than what Koodo had before

  • Hungrier

    It’ll be just as successful as the sitcom about the Geico cavemen.

  • Richie_Peterson

    I want to meet the guy who thought of this idea and the Exec. who approved it and beat them upside the head. Hopefully it would knock some sense into them and maybe make them a little smarter at the same time. This is NOT a good idea.

    • Philosoraptor

      Well, it’s not like Telus/Koodo are financing the sitcom. Someone’s paying them for the rights to use El Tabador so why not?

    • Richie_Peterson

      Whether Telus/Koodo are financing it or not wasnt in question at all. The question was the ability to think that El Tabador was popular enough to be part of a 30 minute sitcom. I’m almost positive someone has tried this before and it failed miserably.

    • Philosoraptor

      Well by that logic, no new show should ever be made without an established character. How popular was Stewie Griffin before Family Guy aired?

    • Anaron

      Clearly, whoever bought the rights to use “El Tabador” thought it was a good investment. Also, it’s logical to assume that they want to increase the popularity of that character. Characters don’t start off as established. They become established through the efforts of people and companies.

  • SHTF411

    Dominoe Pizza had the “Noid” which happened to have his own game as well as 7UP and their “Spot” character had a game of its own. Why is this newsworthy?

    • Jesus McDongswoggle

      That Yo Noid! game for NES was incredibly frustrating! lol

    • MaX Damage

      Because he’s a Canadian character perhaps, probably the first one to get a TV show deal too?

    • Philosoraptor

      For the reason that MaX Damage said + a very slow tech news day.

  • Garrett Cooper

    Personally I like El Tabador and coming from a marketing background, I’m quite interested to see what they do with this. Their commercials are entertaining, and way more edgy than any other carrier. Plus if this were to air in the US, they would just see it as a cartoon, they have no idea what Koodo is.

    I’ll watch it, and if it’s as entertaining/racy as the commercials, I think it could do well.

  • Simon Tonekham

    I remember the time when 7Up featured those ads depicting Fido Dido (or something like that).

    Anyone here remembered Fido Dido?