Apple has revealed its 2024 Pride Collection in celebration of the LGBTQ+ communities. The Cupertino, California-based company is introducing a new Apple Watch Pride Edition Braided Solo Loop, available to order on May 22nd alongside a matching watch face and dynamic iOS and iPadOS wallpapers that are coming in a future software update.
The new braided loop uses the colours black and brown to symbolize the Black, Hispanic and Latin communities and those impacted by HIV/AIDS. On the other hand, the pink, light blue and white hues represent transgender and nonbinary individuals.
The Pride Radiance watch face and iOS/iPadOS wallpapers offer bold, symbolic colour to the Apple Watch, iPhone and iPad, signalling hope, strength, and fellowship to the LGBTQ+ communities. The lights glow against a black background and represent the impact of LGBTQ+ activism, illuminating a patch to better equality for future generations.
The new band will be available on the Apple website in the U.S. and Canada for $99 (about $135.14 CAD).
Image credit: Apple
Source: Apple
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