Details of how Microsoft is planning to transition Nokia into its brand leaks online

Ian Hardy

June 11, 2014 10:00pm

Microsoft recently swallowed Nokia’s device division whole, saying it would focus on “simplicity and elegance in design and use.” Stephen Elop, Executive VP of Microsoft Devices and ex-CEO of Nokia, previously stated, “The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.”

The details of that rebranding and timeline has been leaked online thanks to @evleaks. According to a couple of slide decks from what looks to be a Microsoft presentation, the “Microsoft brand will only replace the Nokia brand in product, applications and experiences when Microsoft has launched a new product into the market.” That being said, it looks like to rollout will begin January 1st, 2015 and begin internally, then rolling out to Nokia’s social channels, and finally, by mid-January, hit retail outlets.

Some other notable tidbits form the documents reveals that “Microsoft has the right to the Nokia brand for product purposes in connection with devices that carry the Nokia brand (18-months post-close for Lumia devices; through December 31st 2015 for Nokia X devices; and 10 years for mobile phones.)”

Microsoft completed its purchase of Nokia last April for $7.5 billion and has already promoted how they are “Not Like Everybody Else.” The documents are below and there are a total of 32 interesting FAQs to read over. Nokia branding could be around for a number of months to come, but for those feeling a bit nostalgic, the famous “Nokia Tune” is staying out of Microsoft’s hands.



Source: evleaks

  • Midknightsun

    So the annihilation of Nokia is almost complete. Just a shame it’s come to this.

    • Matt Miller

      I’d say more like spiritual resurrection. It’s playful, beautiful and durable design principles will hopefully live on at Microsoft. At least it won’t be just dead and gone. Even if they placed all their bets on Android, they would’ve probably only been able to eek by. I mean, look at HTC. Beautiful hardware but lose money because of Android over-saturation. I think it’s change. Not doom and gloom.

    • Midknightsun

      Well said.

    • It’s Me

      I see it more as their last hope. Their annihilation was almost complete before the acquisition was announced.

  • JTon

    That is not a very flattering picture of Mr Elop :/

    • Benny X

      yeah, i’ve never understood why people let themselves go so far that they hit porky-pig status.. it’s never an appealing look.. then again he’s rich, probably has a trophy wife, and thus doesn’t have to care what he looks like.

  • disqusmy

    Elop is happy! As you can see. 🙂

    • Benny X

      prime candidate for a heart attack, from the looks of it.

      happy today, dead within 20 years.

    • disqusmy

      While he is happy, it will make it faster.