Rogers will effectively eliminate bring-your-own-device benefits on January 20

Igor Bonifacic

January 15, 2016 2:00pm

When we first broke the news on Bell’s planned smartphone data plan pricing changes, and Rogers’ subsequent intent to follow suit, it initially looked like Canada’s largest carrier was set to keep its BYOD plans in place.

It looks like we were overly optimistic.

In a new internal memo obtained by MobileSyrup, Rogers outlines how its entire Share Everything pricing structure will change on January 20th — previously we only knew that its 5GB, 9GB and 15GB tiers were set to rise.

The most significant new piece of information in this latest memo is the fact Rogers plans to eliminate its BYOD (bring your own device) benefit. As a result, some of the telecom’s No Tab plans will increase as much $10 and $15 dollars to match its Smart Tab offerings. For example, the 1GB No Tab Share Everything Plan is set to increase from its current $65 price point to a more expensive $80 on January 20th, matching the 1GB Smart Tab Share Everything plan.

This is a trend Rogers has decided to effect across its entire plan lineup; even its 60GB No Tab Share Everything plan will see its price increased by $10, to $375.

Rogers also plans to increase the cost of adding subsequent lines to existing Share Everything plans. Until now, the company had offered the least expensive second-line options, at $35 to $60 per month depending on the device subsidy and call requirements. Starting January 20th, it will match Bell’s most recent price increase for subsequent lines, bringing its No Tab charge from $35 to $50 for local calling and $60 to $65 for a Premium Tab with Canada-wide calling.

Update: Rogers delays BYOD price increases for some plans until early February

Update, January 20th: The price increases are now live. Expect to pay the same for BYOD as for Smart Tab plans, all of which have increased by $5 base.

  • El Capitan Morgan

    I guess everyone in MS knew that this was going to happen. What is there to expect when it comes to the Big 3 Telecom! They are just copying each other’s ideas on how to ripped us off even further.

    • Unorthodox

      I always suspected something like that was going to happen. That’s why despite all the promotions and share-this-share-that marketing I’m staying on old 6Gb plan and will never buy a phone on a contract again. The new contracts are written in a way that allows Robellus bend you over, have you from the back, slowly walk around and continue from the other end. Good old fantastish gruppen s..!

    • El Capitan Morgan

      Bullseye! from behind compliment of REBELLUS.

    • Bok Choy

      Same here. I have the old 6 Gb plan and never going on contract again. I buy all my phones outright.

    • Pascal Bouffard

      Me too… 6GB old plan for 55$ and I just buy a 6p without contract

    • I had an old 6gb plan and I dumped it for a share everything plan. I did the math on 2yrs between buying a Nexus 6p outright from Google or getting it through Rogers.. Even with the BYOD rebate, it was still cheaper to buy through Rogers over two years. So my question to you is, what is your reasoning to not go on contract ? And for the record, I was off contract for about 4yrs.

    • Unorthodox

      Easy peasy – my 6Gb plan comes at $30, plus cheap family voice plan dated back around 8 years ago. All and all 2 phones and data comes to $110 a month. The minutes I have, mostly stay unused since I use Rogers One Number almost all the time – free calls over LTE. May be if I had more lines, or had to call more than 1 friend I would gain something, but not in my current situation. On top of all, the very subject of this article reaffirms my intention of maintaining status quo.

  • Marc Palumbo

    And there we go

    Thanks Bell

    • El Capitan Morgan

      Marc, I guess we have to get used to the game ROBELLUS play…

      Follow the leader

    • Elton Bello

      Sharobellus; we have a new player in town

    • El Capitan Morgan

      Hi Elton, probably too early to include Shaw? I would give them the benefit of the doubt. 😛

  • Jayce

    Robbers wireless is at it again.

  • simplersound

    Gotta pinch the pennies from something now that everyone is unsubscribing from their cable services lol

    • Raidan Michaels

      Well since the penny is no longer around, these companies had to raise the price in order to pinch nickels… Sorry I had to 😛

  • It’s Me

    They are untouchable again.

    • cartfan88

      Yep, I think the next few years they will remain unchallenged and we will see quarterly increases of some sort.

  • Kyolux

    Competition at its best!

    To be expected now that Shaw is buying Wind.

    • Elton Bello

      New entity: Sharobellus!

    • SycloneRob

      Nah… This sounds better… Robellushaw

    • Elton Bello

      Dunno, i dont like how it sounds in the end; I like Sharobellus better.

  • Superawesomejay

    better off going with koodo, virgin or fido at this point. Been with koodo for some time and the service is great the prices are great and no issues. BYOD discounts work also.

    • Anthony Bakker

      And who do you think OWNS those three?

    • hunkyleepickle

      The prices are the same….. Are you on drugs?

    • You do realize that when Bell announced plans to raise the prices of their plans by $5 came into effect on Tuesday that Bell’s sister company Virgin did exactly the same thing on the same day, right? Not completely surprising to see Rogers doing the same thing although I’m not sure if Fido users will see the same thing happening. I left Bell mid contract to join Koodo in January 2014 because I wasn’t getting enough data for the price I was paying at the time and shortly after that, Koodo raised prices twice in the same year. They raised prices again last year and effectively removed the BYOD discounts but I was told when I called them that my plan is grandfathered and it won’t be affected. I certainly hope that remains true going forward.

    • OptimusOBrien

      The only way to get a good deal with a strong network is to get the Koodo plan from Saskatchewan. I have the 5 gig plan from them and I pay $49.50 a month for my plan since I got a discount for bringing my own phone. Sadly, we will keep getting screwed over unless Wind becomes the network we need it to be with Shaw..(doubt it)

    • Anna Nicole Smith & Wesson

      I bet you preferred Best Buy over Future Shop too, you lil smuglet

    • Anna Nicole Smith & Wesson

      actually Jay, Koodo does have a good rep, despite its being owned by Telus. I retract my remark good sir, kind sir

  • MoYeung

    This certainly sucks… which eflects Canada.

    • El Capitan Morgan

      What does “eflects” mean?

  • crooks

    • Elton Bello

      With big C letter: CROOKS!

  • hannubys

    Extorsion is a business model in Canada. Nothing to protect the customer

  • deMTL

    its cause canadian dollar is too low.

    • Elton Bello

      Its because ur from montreal lol

  • Jesse

    The question is…. What is taking Telus so long!?

    • Jesse

      And there is it!

  • J. W.

    Gotta keep investors happy with that high ARPU…I mean, who cares about customers?

  • Andrew English

    I am sticking it out with WIND for now. No need to worry about these headaches from the big 3.

    • MoYeung

      Shaw will soon raise your price.

    • Elton Bello

      Welcome to the new dawn of sharobellus!

  • southerndinner

    Another Rogers First™

    • user604

      I think you meant Fist

    • southerndinner

      Best comment I’ve ever seen.

  • Andrew

    Wow Rogers is expensive. I get unlimited data and text and some minutes on MTS for only $55 a month. I’m glad I don’t have to use any of the “big three” here.

    • El Capitan Morgan

      Yep, we don’t have that kind of stuff you got in Manitoba. Here in Ontario, the government charged you health premium on your salary and of course, our friendly telecom companies love to “rape” us with their affordable rates.

  • Elton Bello

    Thats it for me. If I ever go with the big three, no internet for me. FU Sharobellus!

  • Saw the article on Bell dropping BYOD and went and added a line before it was too late.

  • Adam

    This is really dumb, but there is a workaround: get a new phone on subsidy (since they force you to pay for it whether you take it or not) and immediately sell it.

    • pvanb

      Saw this comment in another thread too. Could someone explain what the play is here?

    • Robert Lewis

      They want people on contract. Simple.

    • pvanb

      I get that part. I don’t get the “immediately sell it” angle though.

  • Tech Guru

    Ill be clutching my $50 Telus 6GB plan til the day of my death

    • Crossed

      I’ll have write mine into my will!

    • SycloneRob

      But whos to say that they can cancel that plan when they really want. I mean, the Contract part of your plan is over so I’m sure in the fine print they can raise the rates or make you change or cancel. No?

  • Dean D. Lubaki

    So basically, people are better off having subsidized phones.Wow.
    I can’t wait to move elsewhere 😀

  • Mark

    Just checked Virgin Mobile’s BYOP plans. They went up in price as well by $5. For example, 2gb of data used to be $65, now it is $70. I’m guessing Fido and Koodo won’t be far behind.

    • MoYeung

      Resident Canada: No Escape

  • Mark Holoubek

    Any word if those with current No Tab plans get, for want of better word, “screwed”?

    • MassDeduction

      This is what I’m wondering. My experience in the past has been that you’re grandparented. But time will tell.

  • Raj Singh

    I get 8GB for 30 bucks. Not planning on buying another “phone” from Rogers on contract until they can match that price, if ever.

    • El Capitan Morgan

      It seems like you just said that you’ll buy another phone from Rogers when the crow turns white.

  • vn33

    Another reason for anyone who has the 6Gb-for-$50 Plan to hang on to that plan for a long, long time. That’s what I’ve been doing … save up, then buying the phone of my choice.
    Robellus are just banking (or banging ?) on folks who want that nice “subsidized” phone at contract renewal time.

    • RoboBonobo

      Yeah man. There’s no actual benefit to getting a ‘subsidized’ phone. You end up paying for it with your monthly fee. Costs the same in the long run, and then when you finish your contract the only way to get another ‘subsidized’ phone is to increase your monthly bill even more. Cheaper to keep your current plan and save up your money to buy the phone you want outright. Better than raising your fees by $20 every 2 years…

  • jndvrk

    Canadian competition at it’s finest.

    Only matched by the cutthroats over in our banking sector.

  • blueadept1

    Unlimited HSPA+ Data on Bell circa 2009 for $50/month for the win. With Wind speeds improving, by the time they take it away from me, they will probably be as fast or faster than this plan, allowing me to jump ship and never pay these ridiculous rates.

  • Stuntman06

    And I just switched to Rogers from Bell/Fido this month. 🙁

    • MassDeduction

      Bell started this, so moving from them is no loss (as far as this topic is concerned). You’re probably OK on Rogers as long as you stay on a grandparented plan.

  • fruvous

    Thats value for you folks!

  • Graham Neill

    It’s time the Feds got involved. Get rid of contracts altogether Such as is happening in the US and is the norm around the world. Pay for your phone in one shot or monthly separate from the price of cell service.

    • jf-laferriere

      Also Data is more affordable in the US, look at T-Mobile

    • jf-laferriere

      Unlimited + 6GB of Data is $65

    • MassDeduction

      Well, the average big U.S. carrier has twice as many cell sites as the average big Canadian carrier, but gets about ten times as many customers on the network, so the big U.S. carriers have a 5-to-1 cost advantage over ours, so that’s to be expected.

      What sucks here is that they’re taking BYOD away. If I were them, I would have done away with BYOD for month to month. Make people sign a two year contract to get their $20/month BYOD discount. They save the handset subsidy *and* they get the customer locked on a contract. The customer still gets the BYOD discount. It’s way better than the new status quo.

    • jf-laferriere

      I for one prefer to pay my device in full to have it Unlocked and Month-to-month, I will never sign a contract with a Telco ever again!

      -We need innovation & not 3 copycats of the same plans and prices who offer less value for more money just because I’m in Ontario.

    • MassDeduction

      The last time I got a handset for my own use from my carrier was my first smartphone, the Hiptop 2 from Fido in the early 2000s. Since then I’ve only got handsets on contract for resale, until finally I found a plan that I could sensibly go BYOD on and just forget the handset for resale song and dance.

    • MoYeung

      I have always wondered why local Canadians do not emigrate to the USA en masse–essentially abandon Canada–like you people did in the 1800’s or early 1900’s. Is it because USA changed its immigration law?

      What’s the point of living in Canada? Everything more expensive, bad weather, no jobs, higher taxes… Etc.

    • Robert Lewis

      Family.

    • SycloneRob

      Bye… I would rather pay my higher cell service and stay in Canada then be in the US… The US is good for visiting and thats it. I can’t believe that you would leave Canada because of some stupid telco charging high rates.

    • MoYeung

      Remember the 1990s, the brain drain and the hollowing out of Canada, this is not new.

    • MassDeduction

      Your “higher taxes” reference is incorrect. Canada’s taxes have declined steadily since the mid-’90s. These days Canada has higher sales taxes, but lower personal and corporate income taxes. In total, our economy is taxed less than the United States. In fact, Canada has the lowest overall tax burden of any country in the G7. So lower taxes are one good reason to stay in Canada.

      As for weather, I live in south-coastal British Columbia and our weather is better IMO than most of the U.S. Where I live it’s mild in the summer (and therefore better for me than the southern states), and mild in the winter (and therefore better IMO than the northern states). Much of Canada is cold in the winter, but that’s not universally true.

      American attitudes on foreign policy are quite out of step with the average Canadian’s view on the issues. Canadians tend to keep their religion and politics well separated, which is another distinguishing factor between us and many Americans. Even deeply religious Canadians generally see no relevance between that an politics and reject the idea of mixing the two.

      The “no jobs” thing is heavily dependant on where you live and when you’re living there. Unemployment is sometimes better up here, sometimes better down there.

      I could go on. A lot of it is subjective, but the lower taxes in Canada (overall) is objective and well documented by economists. Your attitude seems to be steeped in the ’80s and ’90s.

    • MoYeung

      Strange. On the tax thing I found the exact opposite… Usually people would blame it on Canada’s healthcare system.

    • MassDeduction

      That is the way it was in the ’80s and ’90s. But taxes have declined in Canada, and risen in the U.S. since then. It varies from jurisdiction to jurisdiction (just as taxes are lower in Alberta, and higher in Quebec, lower in Oregon, higher in California, etc.), so my statement is about the percentage of the economy as a whole.

    • MoYeung

      I am unconvinced, seeing many states don’t have state income tax or state sales tax and/or lower tax rate, but whatever man.

    • MassDeduction

      90% of Canadian provinces (9/10) charge sales tax. Coincidentally, exactly 90% of American States (45/50) also charge sales tax. While the U.S. doesn’t have a national sales tax, some cities do levy sales taxes there (which doesn’t happen in Canada). But like I say, I readily admitted right off the bat that sales taxes overall are higher in Canada. They are. But I noted that personal income taxes and corporate taxes are lower in the U.S., so your observation about sales taxes doesn’t in any way contradict my assertion.

      But don’t be convinced by me. Like I say, my comments are based on widely reported analysis by economists, not my personal experience and observations.

    • MoYeung

      That’s the point exactly. I get the opposite view from other?! economist, accountant, investment advisor and etc.

    • MassDeduction

      This isn’t about one person’s view or opinion. This is a matter of fact. Economists take the amount of tax collected in relation to the size of the economy. The amount of tax collected in relation to the size of the economy is less in Canada than in the U.S.

      This isn’t really all that subjective, it’s objective. I just did a web search and found no recent/modern articles articulating a dissenting opinion on this subject. Not one. I’m not concerned with your local accountant or investment advisor’s opinion, I’m interested in world renowned economists working for international firms providing reports to organizations like the World Bank and the OECD.

      Might I add that companies like Burger King have recently uprooted themselves from the U.S. and reincorporated as Canadian companies. Hardly something most companies would do if the tax burden was worse in Canada!

    • MassDeduction

      Since you seem to remain unconvinced, consider that fifteen years ago:

      – the federal sales tax was 40% higher (7% vs. 5%)

      – Canada’s corporate tax rate was 43% (it’s now 29.2%, 37th lowest in the world; the U.S.’s corporate tax rate is 46.8% and is only 124th lowest in the world)

      – personal tax rates in Canada have declined over that time, whereas they’ve trended up in the U.S.

      Again, this is a matter of broadly reported fact, accepted by every economist I’ve heard weigh in on the subject without a single exception. Just make sure you’re reading recent articles on the subject, not stuff from the early 2000s. 🙂

    • Victor Creed

      No, no, no. Do not ask the Feds to get involved that’s how we got here. Besides if they switched to financing on top model you know what we’d see? The exact same plans we have now with the option to finance on top of said plans. No way the prices would go down even if we lost the subsidy model. That’s how the Big 3 roll.

  • The minute SHAW bought WIND, it gave the BIG 3 immediate carte blanche to start gouging further.

    They know SHAW will be joining ROBELUS with similar price points very shortly.

    Consumers have nowhere else to turn.

    • SycloneRob

      ROBELLUSHAW……. Kinda rolls off the tongue…… eh?!?!?

  • Zia Marina

    I was eligible to upgrade a year ago, when I was told I would have to pay more for less said thanks but no thanks. I will keep my current plan of 6GB for $50. When my phone needs replacing I will buy it outright.

  • Tom McDowell

    So basically they want you to always be in contract and have a new phones because the benefits of owning your own phone are now out the window. Hopefully Wind can hurry up and invest in their network so their is another competitor on the market that hopefully offers cheaper prices.

  • Jesse Maurice

    Time to go with an American company and use a VPN

  • Longtin

    Rogers and Bell thought it would be a smart business decision if they could stop customers from buying phone’s outright because now there really is no benefit. Nexus 6P for example is $349 on a 2yr on a smart tab and your plan will be the same if you spend $749 on the device. The only difference is a 2 yr term which they want; because it’s more likely guaranteed passive income for 24 months compared to a month to month where they can leave at any time. Customer will notice though and they will speak their mind. I can just imagine how many people will be complaining about this.

    I remember also that the CRTC and the Government clearly saying last year that they were going to try and bring it lower, and push for a 4th carrier nationally. Living in Ontario you get nothing compared to Quebec and Manitoba. Those 4th carriers really do put the pressure on the Big 3 too lower their plan points. Why is it taking so long for Wind to become a 4th Carrier in Ontario? You guys said last year that it would be here by now. Not the opposite effect?

    • MoYeung

      Wind MobIle has been around Toronto for a few years …

  • Jean Racine

    I called Rogers today and they told me that Quebec prices will not raise. I have to thanks Mobilesyrup for these awesome informations (and the leaker!). I am under contract and if Rogers increase BYOD prices, i will pay my balance ritght away. Keep going folks and i am sorry for my fellow canadians who pay insane prices for cell phone plans.

  • MrSeven

    no mention of Fido

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