OnePlus One officially announced and it’s a ‘2014 Flagship Killer’

Ian Hardy

April 23, 2014 5:26am

After the plethora of leaked images and specs, the OnePlus One has officially been unveiled. This runs a ‘special version’ of CyanogenMod OS, based on Android 4.4.2 KitKat, and is targeting Nexus enthusiasts with its specs and low price point.

‘Never Settle’ is the tag line and the LTE-enabled OnePlus One specs are impressive with a 5.5-inch 1080p display (Gorilla Glass 3), 2.5GHz Snapdragon 801 processor, 3GB of RAM, 13MP Sony Exmor sensor (f/2.0, flash, and 4K video), 5MP front-facing camera, JBL-designed stereo speakers and 3100mAh non-removable battery. Overall dimensions are 152.9 x 75.9 x 8.9 mm with a weight of 162 grams. The ‘StyleSwap’ exchangeable back covers will eventually be available and come in several options (wood, kevlar, bamboo and denim), which is similar to MotoMaker for the MotoX.

The unlocked OnePlus One will ship to Canadians sometime mid-May through the US site, but will also be heading to the UK, Austria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Portugal, Spain, Sweden and Taiwan. This is impressive considering it’s in start-up mode.

As for the price point, the 16GB Silk White version is priced at $299 (USD) and skips right past a 32GB model and opts for a 64GB in Sandstone Black that will be $349. To score one you’ll have to receive an invitation from OnePlus via their social channels, or from someone who has already managed a way to purchase one. The company also has a ‘Smash The Past’ program starting April 25th where they will be giving 100 people a OnePlus One for a buck if they smash their current device into pieces.

Finally, OnePlus notes that the ‘2014 Flagship Killer’ will receive updates for at least 2 years.

Screen Shot 2014-04-23 at 5.20.38 AM

Screen Shot 2014-04-23 at 5.20.14 AM

Source: OnePlus

  • Matt

    I want one of these

    • It’s Me

      Yup, just like the whitebox Windows OEMs, it shows that any company that can scale has access to the exact commodity parts that any of the big OEMs do. There is little to no value-add from the big OEMs it seems.

      It’s like paying 2-3X for a PC just because it was Dell, when the exact unit is available from the small builders for much, much less. Makes no sense unless Dell adds something of significant value to the UX.

    • cartfan88

      There’s an interesting story about an Oppo logic board and the oneplus CEO when he was on Oppo’s AV division. This is upper mgmt that appears to be quite hands on with the end product. I think there’s been some successful companies like that…

      Hopefully independents like this can break thru the big brand-carrier relationships and their associated premiums. Can’t imagine it’s an easy feat but good luck to them nonetheless.

    • It’s Me

      I agree. The amazing price might help. Seems to be getting lots of press on the tech sites. If that can carry over to coverage in mainstream media and if they can sustain that level of attention, then they might have a shot.

    • Stephen_81

      The cost of goods is only a fraction of the costs associated with selling the device
      OnePlus One is bypassing the distribution channel, that alone is a 30% savings to the end user
      OnePlus One has lower shrink liability due to not being in the retail space and returns on internet products are lower than returns on retail products due to effort.

      What the big box companies add are supply channels and ease of access, not everyone wants/needs that so companies like OnePlus have a place. but personally I would not stake my business on a device only available online, nor would I advise clients to do so, if a device breaks you need to replace it immediately and changing devices is more costly than buying a full retail device in lost productivity.

    • It’s Me

      Great. Always good for companies to look for ways to reduce their own costs of doing business _and_ to pass those savings onto the customer. Which is what you are describing.

      Maybe the big boys need to look into their own direct to consumer business models. Selling over the internet isn’t exactly new…

      The music companies took a while to catch onto the new fangled interwebs too…

    • Stephen_81

      Big companies need to protect their supply chain. and selling direct SUCKS. given the choice between direct and distribution I’d pick distribution every day as a manufacturer having done, online, retail, distribution, dealer sales selling to distribution while getting lower profit margins per unit and customers seeing nearly double the retail price the ease and handling made it worth it.

      A manufacturer can’t under cut their distributors which is why you wont go into a Sony Store and find a TV considerably cheaper than at FutureShop, or you wont go into the Apple store to get your discounted iPad.

      The bigger player you get the harder it is to manage direct sales which means you need to start adding costs and layers. if OnePlus is successful and grows their price will go up, as their costs will go up faster than any economy of scale can account for.

    • VLAN

      It doesnt get any bigger then Google. And they seem to be doing fine with the Nexus.

      Technically a company can sustain and have a good profit margin even if it gets bigger if they aim at keeping the profit margin the same as when they were small. Its when they get greedy and start trying to make that profit margin bigger and bigger when things get more expensive for the end user.

      But there’s hardly any company with those kind of morals. But you are definitely right that a company can’t undercut its distributor but I believe its only as long as they are still an emerging company.

      As a company gains traction and is big enough its the distributors who loose money if they dont carry the products. A company like Apple or Google hardly depend on their distributors. They know the product will sell like fire regardless. Its all about Demand.

      But there is a definite advantage/ease of handling in dealing with retailers in person rather then having to deal with returns online.

    • Stephen_81

      Google doesn’t sell Nexus to make money or sustain money, Google sells Nexus like Duracell sells flashlights, or Amazon sells Kindles, the Nexus is sold to users to give Google control over their mining products, They get to set a baseline and have a product to show the base line as well as managing relationships with OEM’s. It isn’t a model that can be duplicated by other manufacturers.

      As for companies can grow and keep the same profit margin as they get bigger, that depends on where you draw your margin number. Operating margin, or product margin, if they are after operating margin, They have to scale the company evenly with production to maintain as each new employee would result in lower operating margin unless production and sales increased linearly with each new hire, with each new capital purchase. That just rarely is the case. Especially in low margin products like this one where if they saw a need to double their staffing will they double their sales to manage it?

      They can be moral and not rob us blind, yes, but as they grow the products will cost more as the company costs beyond materials will go up.

    • It’s Me

      Google undercuts their distributors with their Nexus lineup every single day. Airlines undercut their brick and mortar distributors (agents) every single day. Online book sales undercut brick and mortar every day. Amazon has become a monster by streamlining the distribution model and undercutting brick and mortar every day.

      A traditional distribution model definitely has undeniable advantages for a manufacturer. Having said that, the inflating of the retail price that is necessitated by each additional layer between you an the consumer opens a huge opportunity for disruption. That doesn’t mean the disruptive party will take the dominant position or that their model will become the dominant one, but it does force the incumbents to react.

    • Stephen_81

      Google doesn’t undercut their distributors because they don’t have a distribution channel. Their suppliers have the distribution channels.

      Airlines are not undercutting their distribution, their distribution are still able to match and sell for a profit those discounted rates that are offered for presale, It is the distributions choice to not match or match, it isn’t under cutting.

      You amazon is a different animal, Amazon isn’t the supplier they are a distributor in themselves, the publishers sell to Amazon and the brick and mortars, and those entities set prices.

      I agree there is huge room for disruption

    • It’s Me

      Google sells their nexus directly as well as through carriers. $350 direct or around $500 through the carrier. That’s undercutting.

    • jroc

      Wrong, that’s not undercutting by Google, that’s gauging by the carriers.

      The difference being the fact that Google sold the Nexus 5 through the Play Store before carriers sold it. You’re not undercutting if you’re the one that sets the initial price.

    • It’s Me

      Since they decide the wholesale price which in turn determines, at least in part, the carrier retail price, they are indeed under cutting. Whether they sold it first or not, they now sell through carrier partners whom they are under cutting.

    • jroc

      No, that is not how it works. If you’re first to market and you set the price, then people come and sell at a price above yours, you’re not undercutting them. Carriers are overcharging, Google is not undercutting.

    • It’s Me

      Generally, yes that is how it works. But if the carriers are buying it at close to what google is selling it for, it would be impossible for the carriers to sell it as low as google. Then it doesn’t matter who sold first because the reality is that the price google is selling it at is not possible for the carriers to sell it at unsubsidized.

    • jroc

      Google essentially sets the MSRP at whatever they’re selling it for on the play store. If carriers want to price it above that point, that’s their prerogative. Once again, it can’t be considered undercutting if you’re the first to market and you set the price.

      Take a marketing class online or something so you can figure it out.

    • It’s Me

      Ok, first your assertion about MSRP is ignorant. The CRTC rules only allow carriers to use the MSRP when they calculate subsidy and tab. Since they are using approx $500 for this value, that is the MSRP as per the regulation. They can sell it for whatever they want, but it would against regulation for them to use a value higher than MSRP as the value for calculating the tab. Since the value they sell it at is the same as the value they calculate the subsidy from, they are then selling it at MSRP.

      Second, undercutting is considered to be selling below what your competition is able to sell it at not simply who sold it first. Since google determines what the carriers buy it for then if they continue to sell it for less than the carriers can at MSRP (again this is approx $500 as per regulation) then they are under cutting them. As long as they are selling it below the lowest value used by a carrier for the subsidy calc, they are under cutting.

      This isn’t complicated math

    • jroc

      You’re right. There’s actually no math involved at all. It’s very simple pricing dynamics and marketing, and you seem to lack a very basic understanding of both.

      Also, the M in MSRP doesn’t stand for Carrier. So no, they don’t get to set the MSRP. You can keep trying to debate your asinine points, but they’re wrong, and you’re pi$$ing into the wind.

    • It’s Me

      You’re right, the M doesn’t stand for carrier and they absolutely do not get to set it. Who sets the MSRP? That’s right, it’s the manufacturer. Guess what? The carriers are not allowed to use a price higher than the MSRP when calculating the subsidy. So, since all the carriers use a price of around $500 for the Nexus, guess who set that price? Right again genius, it’s the manufacturer. If $350 was the MSRP, then when the carriers sell it for $200, you’d only legally have a tab of $150. But you don’t. Why? That’s right again, because the MSRP is way above $350.

      It’s laughable that you even brought up the MSRP to try to use in your argument. If the carriers are selling at MSRP (they are according to the CRTC) which is set by Google, and if Google sells for far less than that, then what do we call that? We call that undercutting.

      So, to your claim that google sells it at MSRP..no, you are completely wrong. They are selling way below MSRP. Maybe you haven’t read the CRTC wireless code. That would explain the ignorance. But the math problems are all on you.

    • jroc

      MSRP was a bad example on my part.

      That said, it doesn’t change the fact that if you set a price on the market first first, you are not undercutting, it simply means the carriers are overcharging. And once again, there’s no math involved in this so I don’t know why you keep saying that.

    • It’s Me

      “verb
      gerund or present participle: undercutting
      ˌəndərˈkət/

      offer goods or services at a lower price than (a competitor).”

      Dictionary definition. No mention of being first. Common sense definition too. Both disagree with your position. So does math.

    • jroc

      Definition of undercut: To offer a good or service at a price that is deliberately set below the price charged by the competitor(s).

      Since the competitor’s price was not set at the time Google’s was, the definition does not apply. Once again, no math involved. Give it a rest. You lose.

    • It’s Me

      Notice, no mention of “first” which your silly, illogical and rather ignorant depends on.

      Are they selling “a price that is deliberately set below the price charged by the competitor(s)”? Why yes, yes they are.

      Thanks for trying so hard. It was fun.

    • jroc

      How does one deliberately set a price below a competitor’s price that does not exist yet? Exactly.

      Good try though, I applaud you on your efforts.

    • It’s Me

      A) because for the last few nexus, they haven’t been first. They launch on the carriers at the same time they launch on Play.
      B) Because in this case, google is not just a competitor, they are the supplier. They set the cost at which the carriers buy the phones, above which the carriers will markup it up in order to make a profit.

      Look, I get your desire to make the carriers be the ones overcharging. I get that and normally I would agree. You are fixated on them being first, and they were for the first gen. But now the carriers sell the Nexus line at exactly the same time that google does, so they aren’t even first. So your entire argument goes out the window with just that alone. It goes even further out the window in this case, because google is both the supplier that sets the cost and a competitor that sets their own price. The carriers are entitled to sell at a profit. The carriers, when selling it off contract, have no reason to sell it without making a profit. Google is selling at a lose or at cost, because they make it up on the backend. They are selling it for below what their competitors charge and in fact set the cost to the carriers at a price that ensures they can’t match their price without taking a hit.

      By all definitions, you are just out to lunch on this. They both sell at the same time. Google undercuts the carrier price. This isn’t rocket science buddy.

    • It’s Me

      A) because for the last few nexus, they haven’t been first. They launch on the carriers at the same time they launch on Play.
      B) Because in this case, google is not just a competitor, they are the supplier. They set the cost at which the carriers buy the phones, above which the carriers will markup it up in order to make a profit.

      Look, I get your desire to make the carriers be the ones overcharging. I get that and normally I would agree. You are fixated on them being first, and they were for the first gen. But now the carriers sell the Nexus line at exactly the same time that google does, so they aren’t even first. So your entire argument goes out the window with just that alone. It goes even further out the window in this case, because google is both the supplier that sets the cost and a competitor that sets their own price. The carriers are entitled to sell at a profit. The carriers, when selling it off contract, have no reason to sell it without making a profit. Google is selling at a lose or at cost, because they make it up on the backend. They are selling it for below what their competitors charge and in fact set the cost to the carriers at a price that ensures they can’t match their price without taking a hit.

      By all definitions, you are just out to lunch on this. They both sell at the same time. Google undercuts the carrier price. This isn’t rocket science buddy.

    • jroc

      Nexus 5 launch date on Google Play in Canada – October 31
      Nexus 5 Carrier launch in Canada – November 8

      Once again, good try. Buddy.

    • It’s Me

      One week difference. Close enough to be simultaneous. It’s not like prices are set weeks and months in advance, right?

      Really stretching now.

    • jroc

      Close, but not quite the same, is it? Either way, I’ll agree to disagree on this one because neither of us are getting anywhere.

    • James Stewart

      Music companies are not selling me a physical music player. It is software to begin with. Not hardware. I cannot “touch” a song, or check its build quality, or feel it in my hand, or see if i actually like the heft of the “device”. A song has none of those physical attributes which make a physical store possible.

      I would like a future where samsung, LG, sony, Google etc would create retail stores that enable instant product swaps etc if something went wrong than waiting for a shipment. And to allow me to actually experience a device before i press “checkout now”.

    • It’s Me

      All true. And yet buying physical from online stores where you can’t touch the goods is no longer a new fangled fad that’s only for kids on the bleeding edge any more.

    • ScooterinAB

      That`s a really good break down of the pros and cons of this approach.

      I’d like to add that there is still a huge segment of the population that would rather not shop online or would prefer to augment their experience with physical shopping. By cutting out that supply chain and physical presence, it really relegates this product to the nerdy sidelines. This could never be the Flagship Killer that it hopes to be. Anyone, anywhere, at almost any time can walk into almost any carrier and pick up any flagship phone, often for cheaper than this (if they opt for a contract, which many do for cost reasons), with no turn around time. With this phone, you still have to deal with shipping times and customs, which immediately becomes a barrier for some, even those willing and ready to shop online and deal with those concerns. While the price is quite low, that could also be a barrier for some, even though your cost of ownership on BYOD services would be lower than a subsidized flaghsip phone.

      Lastly, while you do pay more for a brand, there is a reason why we buy those brands in the first place. There are considerations that need to be made like reputation (Cyanogen has one for software, but are not hardware manufacturers), build quality, ease of ownership (like warranty and support), and simply being able to see and touch the phone before deciding to buy. That last one is one of the reasons why companies like Microsoft and Samsung have been opening up these “Experience Stores.”

      Pros and cons on both sides. Should be interesting to see how this plays out.

    • Matt

      And I wonder if they’ll give you a new phone first before smashing your old device. Would suck if you have to smash it first and then only have a chance to win one of the 100 devices they’ll give away out of tens of thousands of other people in the draw. And then be left without a device and then feeling stupid you smashed your old device.

  • Striker67

    Holy !!! Would love one of these!!!

  • Jason

    Wow, super hot….great specs and no gimmicks. The make or break will be how the ‘modified’ version of Android will run….would have to be 100% compatible and buttery smooth.

    • cs098

      cm11, so basically buttery smooth stock android with great additions.

  • Vinnay (Vince) Ram

    Count me in!!

  • HyperBear

    Dammit….I keep throwing money at my screen, but nothing happens :(

    • cartfan88

      Don’t worry the carriers will scoop it up for you. They have ‘service improvements” to pay for.

    • Matt

      Not service improvements at all. Pretty much need to pay all their executives million dollar bonuses and salaries, and upgrading their yachts and fur coats for their wives and all the fabulous $500 lunches. Seems odd that right after the big 3 do huge price increases that its at the same time they begin to pay all the executive bonuses. how odd in deed

    • Mike L

      thats what carfat88 meant when he put Service Improvements in quotations…
      -_-

  • Chris

    Wow. For the first time since the Nexus S I might consider getting a non-Nexus device. Heard through reddit that they failed to honour winnings from some contest they held though…?

    • Sam Wiggans

      Nah, the people didn’t technically win but they honoured the prizes anyways

    • Matt

      technically the moto g and moto x is kinda a google nexus device. Motorola is owned by Google last time I checked.

    • Claude Poirier

      Bought by leonovo a few months ago.

    • Chris

      They’re not stock Android. And yeah, like Claude said, Lenovo bought Motorola.

  • Wufai

    Hope more Canadians would take notice that there are cheaper alternatives out there with good quality phones than signing expensive agreements with the local carriers for locked phones.

    • JLishere

      Between this, the Nexus 4/5, and the Moto G – there’s no reason why a Canadian should go for a locked/contract phone.

  • Steve Black

    Ready to break my current phone lol

  • Ash H

    So sick!! I would totally smash my current phone!!

  • Matty

    This is beautiful… But I’m confused on how it will be available to the public? Will a carrier have it at one point?

    • cartfan88

      Hopefully will never have anything to do with a carrier. Phones like this are educational in terms of re-educating the public on a factory unlocked phone direct from manufacturer at reasonable prices, no contracts and cutting out the loan shark ‘carrier subsidized handset’ scam.

    • Bri Bru

      We don’t want carriers to carry this phone!

    • Wufai

      This kind of comment is exactly what we need to reeducate Canadians about! We should not depend on carriers on phones, their contract are expensive and restrictive comparing to buying directly from the manufacturer. Also there are good quality phones for reasonable prices. No need for a carrier subsidy that you end up paying more.

    • Stephen_81

      So do you believe if the Carriers stopped selling phones we’d pay less per month for the service?

      Is that the argument you are trying to make?

    • Wufai

      The other way around, if customers do not buy their phones through carriers we’d pay less per month for the service. I don’t care if carriers sells phone or not.

    • Stephen_81

      I really can’t see the connection in service costs and phone purchase costs.

      The Carriers aren’t about to reduce rates because people aren’t purchasing phones from them, if anything the opposite would happen if carriers lost a revenue stream they’d make up for it in adding additional costs or removing incentives. because so few of us ( am among those who buy outright) buy outright we get discounts applied to our service plans and retain legacy plans, because we are just gravy to the business model and they want us. if we become the norm, they don’t cater to the norm, so bye bye price reductions.

    • Wufai

      That is exactly like saying because we know how to save on our wireless costs we should shut up about it and let other Canadian sheeps pay the high costs to subsidies our low fees.
      What can’t we educate Canadian and together work towards overall lower wireless costs?

    • Stephen_81

      No, I believe in educating, and actually make a living doing so. But to say that educating will lead to lower costs as a whole is false.

      Educating will lead to better purchase decisions and more options, the lowering of costs isn’t necessarily a given which is what I am saying

    • jroc

      They aren’t about to reduce rates if you don’t purchase phones from them? So, if that were true can you please explain the $20/month BYOD discount I currently get from Telus because I purchased a Nexus 5 from the play store?

    • VLAN

      Not really. They will still charge way more then anything charged anywhere else in the world. They do need to pay the executives the bonuses.

      But in sense that does give the end user the freedom to change carriers at will and thus making it harder for the Carriers to hold onto users,thus increasing competition, thus decreasing costs eventually.

      The contract system is the most absurd thing in North American Wireless industry. The Carriers hide behind the satisfaction that they have their customers bound for at least 2 year(it was 3). Thats why new entrants are not able to do so well. There is no sense of urgency or fear of loosing bulk customers to any new entrant offering super low prices. They keep enticing people into singing extensions by offering them an upgrade.

      Actually if the contract system is abolished, there would not only be freedom to switch at will but also be a market for used phones. People would be able to use the savings by switching to a low cost Carrier and be able to buy new phones they really want rather then to wait for their next upgrade.

      For Example: A person with his own HTC ONE (M7) paying low monthly bills, would be bale to upgrade to the HTC ONE (M8)/ Galaxy S5 by selling the M7 for say 300/400$ or so and putting in the rest himself (from saving from over a year with a low cost carrier) but has buyers remorse when he sees this Oppo phone right here. He can easily sell his new M8/S5 for 450-500$ and buy the phone.

      Now keep in mind this is for only the really hardcore tech/phone enthusiasts. A normal person can just keep saving.

      This situation might seem strange but this is what happens in other countries, especially Asian countries. These are the same countries where there are a ton of carriers to chose from and the call charges costs less then “5 cents” a minute.

    • Stephen_81

      For Rogers 48cents per bill goes to executive salaries, hardly a big portion,
      In Canada Contracts are already dead. there is NOTHING binding about a term agreement any longer, you pay your phone balance and you leave so there is no reason that people need to sign a term agreement (they aren’t contracts anymore), and consumers have freedom to purchase unlocked devices or get their existing devices unlocked, ease > everything. People want easy, the carriers make it easy, it is easier to buy my vegetables vs grow them so I pay nearly 300 times more for tomato’s vs the cost if I grew them myself and paid myself minimum wage for the time to grow them. Same idea with purchasing phones and staying with your existing carrier. The population is lazy, they wont price shop they’ll just keep trucking along with what they have.

      I do agree that if the minimal upfront capital system was abolished there would be more of a market for used Phones, assuming more low cost variants didn’t enter the market to strip away the resale value. because how much resale value does ones Samsung have if no one hears about samsung because 3/4 of the advertising which is done by carriers stops? now you don’t have the brand recognition for resale and Oppo/ZTE/etc are hurting your resell market themselves.

    • Mark MacCuish

      Great post. What do you recommend then ? Buying outright / unlocked ? In the end aren’t you paying the same amount for a phone ? In what regard is buying outright cheaper (in the long run) compared to a 2 year contract with a company you aren’t going to be leaving any time soon anyways ?

    • Stephen_81

      this used to be an easy question to answer. but now there are so many factors.

      For me it is cheaper to buy outright because my Monthly discount as a BYOD and my non current rate plan equal greater savings than a $500 discount over 2yrs.

      But you must do the Math, For many if you are signing up for a NEW plan, and aren’t holding to legacy rates signing a term agreement makes most sense as you defer paying for the phone and the contribution to the phone is greater than a savings you’d have if you paid outright full retail.

      My Wife with Koodo is on a BYOD as she has a handme down device, but the savings of not being on a contract don’t come close to the savings if we got a new device for her on contract should we need to, but her rate plan is low.

      Put it on paper! do the cost of your plan – what ever % discount your carrier offers, if it is 10% on a $70 plan that means it is $7 per month,
      If your phone has a subsidy of $400 that is $12.5 per month. so buying on term is a $5.50 advantage per month, one you can pay off at any time at a reduced rate of $12.5/mo off the original purchase price to be free of your carrier commitment.

    • It’s Me

      Isn’t that the argument that the carriers use? That expensive plans are justified and required by the subsidy on the handset? Isn’t that the excuse they used when they jacked up prices when the new rules with term limits were announced?

      Are you saying the carriers lied?

    • Stephen_81

      Doesn’t matter what excuse the carriers use, just like gas prices even as the cost of the barrel goes down the price at the pump does not return to previous levels it always continuously goes up.

      The Carriers aren’t looking out for your best interest, they are looking out for my stock portfolio and profitably, the price going up was hardly due to subsidies it was due to the loss of any contractual powers and reduced predicting models

    • It’s Me

      And yet, they offer cheaper, identical plans, for those that take a smaller subsidy or no subsidy. They offer discounts (small they may be) for BYOP.

      Whether the carriers lie about why they overcharge doesn’t matter, you are right about that. But as people trend towards buying off contract, the carriers can’t continue to expect customers will be ignorant and expect to pay the same for their plans as those with a subsidy.

    • Stephen_81

      They offer discounts and subsidies to attract users who have freedom to move, but if they norm is that people have that freedom then they don’t need to appeal to them as the norm. You discount to add to your user base, if your user base is that discounted group then you no longer actually discount, you set pricing structure based on that group to get your revenue targets.

    • It’s Me

      Before this could ever become the norm, it will coexist with the current subsidy model. That serves to set the bar as to how much less a subsidy free plan should be.

    • Stephen_81

      While I agree we’d have to see a co-exist market trend, but I would expect the carriers with their size and reach would curb it long before it could be a norm or a trend.

      They’ve already made term purchasing of devices far more attractive and the old adage of purchasing outright will save you in the long run is no longer the case, you have to do a case by case analysis especially on multi unit purchases

    • It’s Me

      the only ways to curb people buying direct would be to either ramp up the hardware discounts or make the plans more attractive for on contract customers. Either one is a win for consumers. With the new rules mandating that they show how much of each month goes to the subsidy repayment, trickery that tries to hide the inflated plan prices becomes a little moe difficult.

    • VLAN

      Thats the whole ppoint. Carriers right now in Canada feel they are like the banks in the US. “TOO BIG TO FAIL”. The current system doesn’t let the new entrants stand and gobbles them up. If the system is changed the new entrants would have more of a fighting chance and would be able to lure “BULK” customers with super low prices inturn forcing the big carriers to change their approach.

      Regarding the fact that contracts dont mean anything, not all of the general public know that. In their mind when they hear the word contract they think to abide by it regardless if it is binding or not.

      The subsidy hence the expensive plans argument is all smokes and mirrors by the big carriers to keep the public fooled.

      Canada needs way more Carriers for there to be true competition and true Capitalism.

      So in short I guess what I am saying is that us Canadians are too nice to the corporate overlords. :P

  • Fred Carpio

    Very nice. Hope they make it available in Canada via local distributor or ISP.

  • Paper Bag Princess

    I’ll gladly smash my phone for one

  • d a

    “non-removable battery” pffff……next. I don’t need them to be pretty and girly thin, I need them to last. My note 2 barely makes it through 6 hours with it’s 3100 the way I use it. Of course I’ll have to wait and see but I doubt this will kill anything…..and what’s with the invitation nonsense, that alone makes me want to say f-off.

    • cartfan88

      Stick with one with a removable battery Samsung model then. That makes zero difference for me.

    • d a

      and I was worried I wouldn’t get permission from someone here. What a relief.

    • jroc

      The invitation “nonsense” is a way to mitigate supply shortage at launch. You have to remember that this isn’t Samsung/Apple, so they probably don’t have the resources to produce a million+ phones right out of the gate. Once the have the supply, the sales will be opened up to more and more people.

    • Alexandre

      A solution could be to buy an external battery and you could chose between a small one you put in your pockets or a big one you put in your backpack.

    • d a

      I do have one of those things, haven’t used it yet but would dread having to plug it in as I’m using my phone.

    • HatInTheRing

      Your note 2 barely lasts because A) It’s likely over a year old and batteries deteriorate after 300 charges B) It’s a Samsung. The bloatware and features like eye sensors and it’s massive Touchwiz skin eat up copious amount of RAM at all times.

    • d a

      Actually I was using an extended battery up until 2 months ago. So the factory one is pretty new. It’s because I use a lot of gps and and other apps for my work. Also, it’s rooted and I’ve deleted or frozen most of the junk. Bottom line is there should be a second option to buy one with double the battery life with different back cover for those of us that are power users.

    • HatInTheRing

      well that’s brutal then haha. F. don’t know what to tell ya..

  • MR D

    $299 is a crazy nice price. Sold.

  • Kpax

    Me too

  • wahwah

    Don’t like cm, but that’s one sexy phone right there let me tell you.

    • TrainAss

      What don’t you like about CM?

    • HatInTheRing

      I just rooted my phone and used CM11 and it had a lot of issues so I flashed 10 to get a more stable version. Issues include Google Calendar sync issues and LTE strength issues. Downtown I have 1 bar of service since the root which will time out downloads. I’d love to love CM but right now it’s been a step back for me.

    • TrainAss

      Make sure your modem is updated. I’ve had issues before and flashing a new modem has cleared them all up. I use Pa-gapps (Paranoid Android) package, runs beautifully. What model of phone, was it an official release or an unofficial one? I’ve found the unofficial ones to not be as smooth as the official ones.

    • HatInTheRing

      Thanks for the help dude. Most people just use these sections to cuss people out haha. It’s an S4. The release of CM? From their website so I assume official…

    • TrainAss

      Ehh no worries. I mean, I’ve done my share of cussing, but it’s usually only when the commenter has done/said something to deserve it. Ok, that would most likely be an official release then. What’s the model number of phone you have? (S4 is a general blanket name.) For example, my S3 is an SGH-i747m model.

    • HatInTheRing

      sgh-1337m. BTW one more issue is the phone doesn’t charge if it’s off. WTF is that about?

    • James Stewart

      that is because you are running it on a phone which was not made to run CM i.e. the OEM drivers will always create bugs as CM will have an uphill battle there.

      For this One plus one, it is created with partnership from CM team so it will run without bugs.

    • HatInTheRing

      Really, hey? Crappy. I thought the whole point of CM was for rooting (all) phones. Especially because until now there wasn’t a CM designed phone…

  • cartfan88

    Lots of complaints about an invite system. I wonder if those people would have helped fronting oneplus for the costs of launch day inventory? Say launch day demand was 100,000 at $250 cost = $25,000,000 so every 100k of demand was an additional $25 mln of upfront capital required. Once Android phones are released then you get the inevitable no removable battery, no microsd, etc,etc. hence figuring out actual demand for a start up this size would be very difficult. Or you get the kijiji styled “bought Nexus 5 used for a week and decided to go back to something else so now for sale (but trying to flip for a profit)”

    I don’t need one launch day and happy to wait to see actual reviews and then decide. Plus later iterations may work out initial bugs if there are any.

    • thatcrazyone

      it is designed hand in hand with the amazing minds at CM! this thing is gonna Rock!

  • framing god

    Not 4k or Wqhd or 3k.otherwise looks sick. Where do I go on social channels to get an invite.

    • jroc

      Ya, because you definitely need a 4K resolution screen on your phone…

  • BritBloke

    Is there any microSD expansion slot? $300 is a great price, but I’d still like to increase that 16GB space with a microSD option.

    EDIT: Just read on Engadget that there’s no microSD slot :(

    • Guest

      $50 more for 64 gig version

    • Alex Hutchins

      There is a 64GB version for $50 more.

    • BritBloke

      Very true guys. Forgot about that part.

  • SamusAran

    Waiting for a review before ordering one.

  • Dalex

    It’s entirely way too big at 5.5 inches. Check out comparisons on Android authority to get an idea. It’s also really jitters all over the place and I would normally attribute this to prerelease, but it’s running Cm so it will always feel like that. Still not a nexus 5 killer (specs only matter to uninformed fan boys. What matters is user experience) even with its price. It will also never be a flagship killer since it has smaller than nexus mindshare and that’s what sells phones.

    • It’s Me

      You’re sounding a lot like an Apple fanboy now. I’m kidding but aren’t the Apple fans always accused of using these as excuses for not going with Androids?

      -Too big
      -poor UX
      -specs don’t matter

      Sounds funny to hear that coming from an Android users now.

    • cartfan88

      I’ve noticed even at half the price of an iphone there is still a litany of complaints no matter what the Android specs are. Probably see some complaints that oneplus caused the long winter we had.

    • Dalex

      Heh, I didn’t realize that while typing. I will admit that after using my moto x my perspective changed. Strong optimization is really key and trumps specs. Apple’s got optimization, but their software is incredibly boring and their screen is too small while having huge bezels. Ergonomic build that reduces hand gymnastics is very important and all these huge phones all miss the boat.

    • Bri Bru

      I agree. I think we’ve reached close to the limit where specs don’t matter as much. I’m still rocking on my N4 and it works great. What I care the most is the display quality.

    • TrainAss

      What devices have you run CM on, and what version? I’m running CM11 on my s3 and there are no jitters, stutters or any other issues.

    • Dalex

      Been running CM since version 9 on multiple devices. S2, tab 7.7, One X, N4 and N5. It’s not bad and offers cool features, but it has never felt like consumer based polished software.

    • Peter

      Same here. I run CM on all my devices, with no jitters, stutters, or lag. I have no idea what Dalex is talking about.

  • jay

    Will buy one but wouldn’t smash my phone for a dollar!

  • Lukeiphone

    I want one Now!!

  • Brockferens

    Definitely won’t be smashing my M8, but if I manage to get on this invite deal I will be buying a 64gb version.

  • thatcrazyone

    I am trying hard to find a reason not to buy the 64GB version… Not much luck so far though… Lmao. New phone time!

  • MGruca

    serious question. will it work on wind? i looked at the bands and don’t see the 1700/2100Mhz bands? Either way, this phone is a beast and will most likely get it!

    • Pawv

      I want to know this too

    • Peter

      It has the following bands:

      GSM: 850 / 900 / 1800 / 1900

      WCDMA:
      850 (B5)
      900 (B8)
      1700 (B4)
      1900 (B2)
      2100 (B1)

      LTE FDD (North America):
      700 (B17)
      1700 (B4)
      1800 (B3)
      2100 (B1)
      2600 (B7)

      LTE TDD (Asia)
      2300 (B40)
      2600 (B38)

  • Luke

    Water & dust protection? MicroSD slot? …looks like not… The price point is good, but I’m going to wait for some solid reviews before I jump on this one. Though it is tempting to smash my S3 for a $1 phone…

  • Harrison

    I’m not crazy about the fact that the 2014+ defacto screen size is 5.5″, but this device is incredible, and I want it in my pocket. I’ve got a new blade on my lawnmower, and would be more than happy to toss my current phone in there for a chance at a OnePlusOne.

  • Stephen_81

    I want this. except I hate that it doesn’t have a microSD slot, having USB OTG does offer a glimmer of hope and media can be kept on a Key vs on the device.

    Still very much considering getting one pending how the invite system is, the price is attractive at sub $400 after taxes. But the Never Settle slogan is out the window because I very much feel like I’ll be settling without microSD

  • Kienerman

    Hate to say it but this phone looks really nice. And the specs looks good surprised Samsung didn’t put 3gb that’s the only reason I held back from upgrading my phone. Oh well i’ll wait to see what S6 comes with.

    • deltatux

      How hard is it to get this phone over whatever Samsung has gotten? If you like this device then get it. For $299 for the 16 GB model and no contract? That’s even cheaper than the Nexus 5 at 16 GB.

  • Chris

    with the Moto X, Nexus 5 and now this phone, why would anyone go carrier for an Android phone?

    • Stephen_81

      instant availability
      carrier warranty support
      lack of initial capital

      would be the first 3 things that come to mind why one would go to a Carrier for an Android phone vs buying one of these products sight unseen

    • deltatux

      why would I want carrier warranty support? That’s the last thing I want. Having to wait up to 2 weeks to get my device back? No thank you.

    • It’s Me

      -instant availability..unless you want a new flagship and have to get on a waiting list
      -carrier warranty support…funny that anyone would include the support our carrier manage as a positive “we don’t support phones, we support the service”
      -lack of initial capital…why would I care how well capitalized they are initially? Most companies start from something small

      Honest question: why all the FUD?

    • deltatux

      I think initial capital is the buyer’s capital, he’s arguing that most people don’t have to money to buy up front…

    • It’s Me

      Maybe…but at these prices, the difference between this and a subsidized comparable model will be much less…that’s the point of these prices, to give a compelling alternative to having take a contract for similar pricing.

    • deltatux

      I agree but I was just trying to clarify what he was probably talking about.

    • Stephen_81

      If I need a replacement galaxy note 3 today I can walk into a carrier store and get it. if I broke my OnePlus One, I would have to wait to order and get it shipped
      That is instant availability

      Carrier warranty support, when my Galaxy S3 had a yellow tint to the screen the carrier replaced it, on the spot with a new device, same with my BlackBerry Tour 9360 and its trackball issues. I was able to address my Ontario purchased 9360 issue while in New Brunswick on business because of the carrier warranty network.

      Lack of initial capital has to do with the user, While I don’t blink at dropping $400 for a phone I want, or $800 has the case has been many don’t/can’t do that, the carrier offers options that mean you don’t have to put up initial capital to purchase, maybe you put up $199, maybe you put up $0, depends on the phone, but $199 to many can be hard enough to save, so the $300 is 50% more to save to get the contract free OnePlus One. so they have initial capital savings by buying from the carrier.

    • It’s Me

      instant availability: as long as it isn’t a new flasgship, yes you are right. If you want am S5 at launch date or close to it, you get a waiting list.

      Warranty: as long as you haven’t used it for more than 30 minutes of talk time. Otherwise they’ll send you to deal with the OEM support.

      user capital: perhaps, but as consumers become more educated, they begin to learn that they are paying far more overall with that upfront “savings”. Just as an educated consumer avoid rent-to-own, if they can do basic math, they understand why. Deferring costs in exchange for inflated costs is not a savings. This will be made even more clear with units like Oneplus One, when the price difference between an on contract and a comparable off contract unit become minimal.

    • Stephen_81

      Consumers still rent hot water heaters, consumers still purchase products with their credit card and don’t pay it off, consumers still have TFSA’s in low interest bank accounts. Consumers are i****s and will continue to be i****s because you can’t be knowledgeable in every thing and people will pick their priorities.

      As for warranty support that is dependent on your agreements, I have no such 30min agreements with rogers, nor did I when I was with Bell to handle warranty issues. If I wanted to return for refund I did, but not warranty claims, I had 1 year for most products.

      And instant availability in the terms of why a person would buy from a Carrier has nothing to do with buying a flagship on opening day, online doesn’t fix that problem? please tell me how Nexus has never had a backorder.

    • It’s Me

      And yet there is a vibrant market for purchased hot water heaters and water softeners. Once doesn’t preclude the other.

    • Stephen_81

      Because some people have capital.
      Are you arguing for the sake of arguing because I do not understand your point at all?

      a reason to buy from the carrier is because you don’t have to put up as much money up front. was my statement. How is this untrue?

    • It’s Me

      I’m saying that while those might be reasons for some, they are not great reasons.

      Your example of customer is one such reason. The entire point of OnePlus One is to bring the price down to being comparable with the subsidized price of comparable phones from carriers. As the difference in upfront cost lessens and approaches zero, then the usefulness of the given reason also approaches zero. It’s not zero yet, so your example of a reason has some merit but not as much as if you were comparing simply a full priced phone to the identical unit on subsidy.

    • Stephen_81

      That is fair. But it doesn’t negate that a reason to still buy from a carrier stands true, Carriers offer Zero cost phones that is something that can’t directly be competed with by OEM selling direct, and while there certainly is room to purchase direct from OEM’s and this one is bringing the cost down it doesn’t change the fact that capital constraints are a valid reason for people to buy from a Carrier. It is often easier to pay less up front and more per month for a product.

    • It’s Me

      Not denying there are reasons, just saying some of those reasons are lessened with pricing like this.

      Can an OEM $0 upfront? Maybe not. But google is already showing a willingness to subsidize with the nexus line. If they partnered with oneplus one they might be able to reduce the price of this one even more.

    • Peter

      Hot water heater? (laughing) I honestly thought that phrase disappeared long ago. Why would you want to heat hot water? (smile)

      It’s simply called a Water Heater.

    • Wufai

      I hate to agree but Stephen_81 is spot on on the reasons why people buy from Carriers! Every single reason is illogical against the opinion that Canadians wants cheaper wireless service. But our actions deems otherwise. Instant avaliability and lack of initial capital is definity top reason to buy from carriers, even if they end up paying more.

    • HatInTheRing

      instant availability aka camp out front to find out they have 6 in stock and you have to wait 3 weeks

      carrier warranty aka bring it back to find they lied about what they cover and they send it across the country to have it repaired at your cost

      lack of initial capital aka a flagship is still 200 or more plus tax plus activation fee plus upgrade fee (this in addition to a 2 year contract) = more expensive than this phone outright.

      Carriers are a joke.

    • Stephen_81

      Instant availability has little to do with purchasing on launch day, and has everything to do with walk in and buy your product walk out with it. That isn’t the case for online distribution. You pay and wait.

      Never had your carrier bring back and be lied to experience, I’ve had excellent carrier warranty support for actual warranty issues.

      One can buy a FREE Android device on contract from a carrier, how does that cost more initial capital than $300 buying the device outright from OnePlus? While the on going expense might be more it is the availability of initial capital that makes it attractive for many users to go to a carrier store and differ payments over time.

  • Grizzly Beard

    My S4 can share my videos with a smart TV via “Nearby Devices”. Will this phone do the same?

    • Tam Swarte

      Any phone can with a $10 HDMI adapter

  • Vince

    gotta wait this out and see, sounds great and amazing price. just need to see people get this in hand and see if really as good as its specs say or will it start falling apart or malfunctioning. Hopefully its a great as it sounds.

    • Peter

      I had the Oppo Find 5 when it first came out, and it was an amazing device. The build quality was excellent. At this point my next device will be either the Oppo Find 7 (not the “a” version), or the OnePlus One. Being that CyanogenMod has always been my OS of choice, and that it has LTE frequencies for Canada and Asia, where I travel the most, I have a feeling it will come down to the ONE. We’ll see.

  • Trent Anderson

    oppo find 7a or oneplus one?!

    • Jason

      Willing to wait for the price difference

  • Josh Brown

    Does this have gapps? Can they be installed? To me that is a deal breaker, if it is not play store authorized.

    • jroc

      You can install them on CM, so I would imagine that you can install them on this as well.

    • Josh Brown

      Isn’t it build.prop specific? Anyways I looked it up it is certified to work with the play store.

    • deltatux

      No, gapps can be sideloaded on any device regardless of certification. The other question would be legality at that point…

    • Josh Brown

      I know but play store can be a tougher to get working if it is not certified. I know I can get it working but that would be annoying if it starts that way.

    • It’s Me

      No reason to think they wouldn’t be authorized for play. The entire point of Android is multiple vendors, so why would we expect Google wouldn’t love these guys?

    • Josh Brown

      Because they are using cyanogenmod and it may not be through certification yet. But I looked it up it is.

  • goowaybe

    does it come with bb10?

  • southerndinner

    Updates for two years? I’d be more concerned about the hardware lasting three months.

    Neat idea but they’re shooting themselves in the foot by targeting a very niche audience. This phone is to tell the whole world what a neckbeard you are and that’s about it. Don’t forget your fedora!

    • crocop24

      So cool. Very Edgy. Such man. Real loser.

    • southerndinner

      Such neckbeard. Very wow.

      Stick to reddit.

  • CarlosCB

    Mathematics is awesome!! OnePlus One = Two (Flagship phone with Cyanogen inside)

  • Martin Chan

    For 300 USD? OMG! I’m guessing when it reaches Canada, possibly at 350, it will actually be on time for my contract expiration. I don’t even care if it runs Android or not.

  • deltatux

    They say that people don’t want to be on a waiting list so they did a Gmail style invite instead.

  • Jason

    Wow, the one plus one forums are a gong show of people complaining about size and marketing. My only complaint are I can’t figure out how to get an invite and that I can’t buy one now….otherwise, take my money!

  • deltatux

    Also, just noticed, does this think have a notification LED? Don’t seem to find one on the device at all O.o…

    • HatInTheRing

      Yes it does. It’s on their website on the specs tab.

  • Stuntman06

    A 64 GB version as well. I am so tempted to get one. Too bad my current phone doesn’t suck enough for me to get rid of it.

    • deltatux

      It would suck a lot more if it had an “accident” *wink wink nudge nudge* xP

  • greenlink23

    wait….are those…CAPTIVE BUTTONS!!!?!? F that I’m out

    • Stephen_81

      You can turn those off, they give you the option, I’m a fan of that! they’ve done a lot for this device.

    • d094

      “CAPTIVE BUTTONS!!!?!?” Are those buttons the kind that hold you prisoner? lol

    • deltatux

      You can turn them off, but really you’re stuck with them since u’ll still see them…

  • KiwiBri

    I’m up for the 64GB one. Dissappointed at lack of SD Card. Wish it was slightly smaller, but the specs and price it cant be bet..

  • Anthony Roberts

    I am a big BB10 fan and don’t really like android too much but man I have to tell you that commercial for the one plus one is amazing and I loved it!!!! These specs at that price point 64GB $349!!! Honestly you would have to be a true hater to dislike or hate this phone. The price point alone is amazing and this will give people more options to buy a phone without the carrier contract and be free. This phone is truly amazing!!!!! BB10 and Android for life!!! Apple iPhone can go away with their overpriced nonsense One Plus One $349 vs iPhone 5s $919….not even a question!! :)

  • MisterChew

    Hope it works on WIND.

  • Justin

    Nice device. Where’s full specs so can see if it is total compatible with my carrier!

  • Kaostheory

    Nice mid-ranger, especially the price. But I personally want all the new features, not just the new cpu.