TELUS launched the TELUS Upgrade Promise (T-UP!) back in September. This was a limited time promotion that saw those who bought the new iPhone 5s, along with a $99 AppleCare+ package, be automatically eligible to upgrade their phone in 12 months for a brand new one at the subsidized price — basically fast-tracking your upgrade period by a year.
According to an internal doc we received it seems that the T-UP! promo was a smashing success. TELUS has decided to bring it back, but will now make it a permanent part of their offering :
“The TELUS Upgrade Promise (T-UP!) offers eligible customers the ability to trade-up their device after 12 months when they purchase AppleCare+ with any new iPhone and add T-UP! for $9 per month before taxes. When the customer returns 12 months or later, they may trade-in their phone and, provided that they have met eligibility requirements, their device balance will be forgiven. Customers will then receive acquisition pricing on any new device when they renew on a 2 year term.”
There’s some notable differences and a $9/month fee is now included, which totals an additional $108/year. In addition, the program has been expanded past the iPhone 5s to “any new iPhone available in the TELUS line-up including but not limited to: iPhone 5s 16GB, iPhone 5s 32GB, iPhone 5s 64GB, iPhone 5c 16GB, iPhone 5c 32GB, iPhone 4S 8GB, iPhone 5 32GB, iPhone 5 64GB. In any colour. Refurbished iPhones are not eligible.”
The new T-UP! program will go into place effective November 21st.
Update: TELUS sent us this fancy chart that explains the T-UP! program in greater detail, plus noted in an email to us that “Currently T-UP! is available when customers purchase a new iPhone with AppleCare+; however, we are planning to expand this program to additional devices in the near future.”
Update #2: TELUS has gone live with their T-UP! program. Apart from the info above, TELUS notes that “T-UP! must be added within the first 30 days of activation or renewal at a Corporate TELUS or Dealer location only” – check it out here.