Grocery Gateway launches mobile apps created by local developer Unata

Daniel Bader

October 31, 2012 10:16 am

On a wet day in September, I sat down with Unata’s Founder and CEO, Chris Bryson, to talk apps. What was initially supposed to be a short interview about an upcoming app turned into a 90-minute conversation about human nature, app design and rewards programs. From the outset, I knew there was something exciting about the ventures this young man was undertaking.

One of those ventures just went live in the form of Longos’ Grocery Gateway app for iOS, and a new web app for Android and other HTML5-enabled devices. Plucked from oblivion (and bankruptcy) by the up-and-coming grocery chain in 2004, Grocery Gateway has re-emerged as the preeminent Canadian grocery delivery service. Longos decided to partner with Toront0-based Unata to create its first mobile app, and it’s beautiful.

Unata calls itself a Digital Shopper Marketing company. It aims to enhance shoppers’ retail experiences both online and in-store, and has built an extensive platform on which to build the per-brand model. What this means is that Unata works with a store, in this case Longo’s, to take data from its customers’ purchase history and deliver an accurate, enjoyable and personalized shopping experience. By integrating Longos’ rewards points with Unata’s “Shopper Marketing Platform,” product suggestions are far more likely to be accurate, but could also be catered to a user based on how long ago he or she previously purchased it. For example, if the app notices you haven’t purchased eggs in two weeks, it might be more likely to show you a special on fresh, organic eggs.

The app itself cannot be overlooked. It is striking in its simple and beautiful minimalistic design, and speaks to the true potential of the shopping app. Users will be greeted with the same experience if they head to GroceryGateway.com on Android or any other HTML5-enabled device. In fact, the web app is one of the smoothest, native-feeling experiences I’ve had in a browser. It puts Facebook to shame. Adding to the cart is easy and intuitive, and there are even some nice animations created using CSS that add to the experience.

If you’re in the Greater Toronto Area and don’t feel like going out to pick up groceries, give Grocery Gateway a try.
Via: CNW

  • iphoneee

    is this app a gateway to apple maps?

  • Adam

    Clearly this article fell by the way side. This app has been up on the App store since Oct. 17th.

    Apps works great though. Grocery Gateway’s service works great too. We use it 1-2 times a month, when we’re too lazy to go out and do a full grocery shop.

    Would be nice to see some of the other grocery chains get in on this kind of service. Longo’s is a bit expensive, about 20-30% more than Loblaws/Metro.

  • carlisso

    You certainly pay a high premium to use their delivery service….typically much more expsensive that other grocery chains. You pay a lot for the convenience.

  • Frank

    I used to work in this company when it first started. Nice to see that it was saved from death and brought back to life.

  • Stimulator

    Grocery Gateway doesn’t only deliver in the GTA, their delivery zone stretches west to KW and east past Oshawa.

  • Daniel Bader

    Adam, if you look at the press release, the app was officially launched on Monday the 29th. Grocery Gateway had a soft launch so they could successfully scale the servers and ensure that the database was working correctly. I assure you we don’t sit on articles for two weeks.

    • Adam

      Daniel, not a big deal. I was just pointing out that the app has been live on the App Store since the 17th. I’ve been using it since the 20th.

      Anyway, like I said, not a big deal. Keep up the good work. It’s nice to see that since some other users started harping on you for not proof reading, you’ve put a little more effort into your posts.

  • Treatz

    Is this an actual app for Android, or a web page?