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Apple’s Scary Fast M3 Mac event is the first keynote shot on iPhone

Apple Log really helps iPhone punch above its weightclass

To prove how capable the new iPhone 15 Pro is as a video camera, Apple shot all of its M3 Scary Fast event with one.

I expected this going in since the new iPhone has a flat LOG profile and is compatible with real colour correction workflows, but as I was watching it, I found it extremely difficult to tell if the iPhone was being used or not.

The depth of field didn’t look as blurry as a Hollywood-level camera, but overall, the iPhone looked sharp and offered good separation between the subjects and background. That said, you can clearly tell that a lot of work goes into the lighting for these events, and that plays a big part in making a video look professional.

To be clear, there are still lots of professional product shots and renders peppered throughout, with Apple’s disclosure at the end saying all presenters, locations and drone shots use the new iPhone 15 Pro.

The morning after the event, images and videos started to come out, showing the behind-the-scenes of how the team shot the event. These videos and images show a lot of production equipment and the team using the Black Magic Camera app instead of the default iOS camera. You can see a video below and more images here, which have been also shot on iPhone 15 Pro. The Halide app account shared a few more behind-the-scenes images on social media as well to show off the low light power of the new phones.

That all being said, the footage looked amazing, and I can’t wait to see what happens when the first movie or TV show is shot with a modern iPhone in the next few years. You can watch the full presentation yourself or catch up on all the news on Apple’s ‘Scary Fast’ event, including our coverage of the updated M3-powered MacBook Pro, with this link.

Update 31/10/2023: This story has been updated to include more behind-the-scenes information and the Apple press release.

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