Following its 2017 Let’s Talk Day, Bell has raised a record $6,585,250.50 for mental health initiatives.
Led by Olympic athlete Clara Hughes, the campaign is a national initiative to end the stigma surrounding mental health and raise money for the cause.
Every year, Bell pledges five cents for every text, phone call or social media interaction using the hashtag #bellletstalk sent throughout the day. This year, there were a total of 131,705,010 messages across all platforms, more than in 2016.
“We’ve shattered records again with a mental health discussion that reached every corner of Canada and points all around the world too,” Hughes said in a statement, thanking everyone who participated. “We keep on knocking holes in the dark wall that is stigma, and we keep on growing funding for new research and expanded care as the engagement builds and builds.”
Bell says that engagement across Facebook, Twitter, Instagram and Snapchat more than tripled from 2016.
Famous Canadians like Ryan Reynolds, Howie Mandel and Prime Minister Justin Trudeau also helped promote Let’s Talk Day.
— Ryan Reynolds (@VancityReynolds) January 25, 2017
I’m seeing huge numbers of RTs on everyone’s #BellLetsTalk posts today. Let’s keep talking! Time to end the stigma around mental health.
— Justin Trudeau (@JustinTrudeau) January 25, 2017
The event even drew mainstream attention outside of Canada, with stars like comedian Ellen Degeneres, the Royal Family and actor Dwayne “The Rock” Johnson tweeting about the initiative.
— Dwayne Johnson (@TheRock) January 25, 2017
For every retweet of this, Bell will donate 5 cents to Canadian Mental Health Programs, and I think that’s amazing.#BellLetsTalk
— Ellen DeGeneres (@TheEllenShow) January 25, 2017
Bell has raised over $86 million for over 700 mental health organizations with Let’s Talk Day since its debut in 2010.