Rogers suretap Wallet launching soon, will come pre-loaded on future devices with a pre-paid MasterCard

Ian Hardy

February 5, 2014 9:50 am

Rogers announced its suretap Wallet mobile payment system on November 7th. This will eventually allow customers with select Android and BlackBerry devices to use “co-branded virtual Rogers Prepaid MasterCard that can be loaded with funds to use at their favourite retailers across Canada.” This is an extension of the company’s suretap initiative and brings the true digital wallet one step closer to reality.

This was originally targeted to be released late 2013, but unfortunately the commercial rollout was delayed. Rogers stated in an email to us that, “We pilot all our programs internally and this often does take time. At this stage they’re working towards launching commercially in the New Year.” At the Wavefront Wireless Summit in Vancouver today, David Robinson, VP of Emerging Business at Rogers, gave a bit more insight into the upcoming suretap Wallet and declared it’ll be released “soon.”

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Rogers has planned a phased approach to its mobile payment offering. The first phase was in 2013 with a partnership with CIBC, Visa and MasterCard with the launch of the suretap payment option with select NFC-enabled devices. This year we’ll see”Phase 2″ with the introduction of suretap Mobile Wallet, where Rogers and various partners will “introduce an easy to use and seamless user experience that starts to shift consumer payments to mobile wallet.”

Phase 3 will happen in 2015 or later and is called the “Transaction Experience.” In this era mobile payments will “seamlessly add value services in the transaction experience.”

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Back to the suretap Wallet. Robinson stated that future Rogers devices will come preloaded with the suretap wallet, some might call this bloatware, or “you’ll wake up one day and it will have one of these wallets” pushed to your current device. I captured some screenshots from his presentation and it also looks like Rogers will embed a Rogers prepaid MasterCard into the device, possibly a branded “Rogers First Rewards” MasterCard.

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The goal of the suretap Wallet is to rid yourself of all your plastic cards and your leather wallet. Rogers notes in one of the slides that customers will be able to “Find, learn, download, store and organize all your digital cards in one location on your ‘sureTap-ready’ mobile phone.” In addition, the initial launch will have a limited number of available cards, but Robinson stated that customers will be able to purchase and top up gift cards within the wallet, then gift them to a friend “without ever going to the physical store.”

Curious how Rogers Alerts and the new Rogers Mobile Shopper will come into play? Well, “customers may receive messages from issuers directly in wallet (i.e. accounts alerts, offers).” This of course, will be subscriber driven and users will have to opt-in. Another interested takeaway is that the maximum amount that PayPass and PayWave Point-of-Sale terminals allow for a contactless payment is a $100, so anything above that number will still actually need to use your plastic credit card. The good news, according to a stat in the presentation, is that 86% of face-to-face transactions are under $100.

The app looks to be well designed and intuitive. There’s a numeric passcode that must be entered to gain access and all the cards are all organized into categories, such as favourites, prepaid and gift cards with the option to see your transaction history.

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  • Lexcyn

    We need a carrier agnostic version for this to be successful. Hello Google Wallet? I can dream…

  • silver_arrow

    Lets just get a carrier agnostic version. Even if each card company has a different app as long as I can install those apps on all different carriers I am good.

  • Super_Deluxe

    Two problems Rogers,

    1) No Visa or TD support

    2) the security of this payment method hasn’t been proven yet so I don’t think people will trust or rely on this method just yet.

    • JTon

      Don’t you think people have become accustom to this time of payment through credit card tap payments? If anything the security on the tap is weaker

    • Guest

      Are there any mobile wallets out in Canada that work with Visas?

    • Super_Deluxe

      Nope unfortunately

    • Yulet

      TD is in the Stone Age, time to change banks.

    • Super_Deluxe

      They have great customer service well atleast for the 5 years Ive been with them and also their branch is literally right across my house so why not

    • Sweet

      TD and PC Financial announced a mobile wallet program last fall. They’re supposed to be rolling it out this spring.

  • Chris

    Google really couldn’t get Wallet here any sooner. Rich bullies with greed, power and their control over these things is such a downer on out working/middle class. Screw Rogers. And the other two.

  • gtasscarlo

    But how would I get that angry face when I give an AMEX.

  • Sweet

    Did anyone bother asking Robinson how SureTap is better than Google Wallet ? Phones like the Galaxy S4 and the BB10 phones, already have NFC and built-in secure elements, making it even more obvious that these carrier solutions are nothing more than a cash grab.

  • Ulysses Grant

    This is exciting..Rogers will surely tap our wallets in no time.

  • TP

    So, this whole’ mobile payment’ works when the combination of carrier + credit card company + bank + device meets the requirement, right? Are we playing lotto?

  • Sweet

    After giving it some more thought, I’ve realized that the carriers’ SIM solution may be more secure than using the built-in secure element, providing they implement their SIM solution by storing the sensitive data in the SIM such that only the carrier can edit it.

    That would have the advantage that no rogue app could edit the data. But it would also mean that if you change credit cards, you would have to contact the carrier to get them to update your SIM data.

    The only other advantage I can see with the SIM solution is that it would work for phones that NFC but no secure element (either hardware element or a software-emulated element like Kit Kat has.)

  • kitty

    What’s p1ssed me off so far is paying for the Suretap SIM and can’t get an answer when I can use the f#%#$% thing with my Note 3.

    If it doesn’t support my Aerogold Visa or my Amex – what’s the point?