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BlackBerry cancels plans to launch two entry-level devices, but still working on a couple high-end BB10 smartphones

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A year ago BlackBerry was firing on all cylinders and declared that in addition to the Z10 and Q10 we’ll see a total of 6 new BlackBerry 10 powered devices. Troubles hit the Waterloo-based company and Thorsten Heins, BlackBerry’s former CEO, shaved the outlook to 4 devices — two high-end devices and two entry-level devices.

Now that BlackBerry has outsourced most of its manufacturing to Chinese-based Foxconn, BlackBerry has once again cut a couple devices from the plans. According to a filing last Friday with the U.S. Securities and Exchange Commission, uncovered by the Wall Street Journal, BlackBerry has decided to “cancel plans to launch two devices to mitigate the identified inventory risk.” These devices has leaked online in the past and go by the code names of Café and Kopi — both entry-level QWERTY/Touch and all-touch BB10 devices with a rumoured 4.2-inch 720p display.

Last week, John Chen, BlackBerry CEO, stated the first device to come out of the new 5-year partnership with Foxconn will be the “Jakarta” — a 3G-only BlackBerry 10 smartphone headed for Indonesia in March or April.

As for those two high-end BlackBerry smartphones, the WSJ states those are still being worked on at BlackBerry and are internally known as the Ontario and Windermere. No word on specs of these devices.

Source: Wall Street Journal
Via: BerryReview

  • Mr.CoolBerry

    Good cause
    BB10 entry-level devices are expensive.

  • Warukyure

    I don’t think that’s really a wise decision in my point of view. They should at least make one low end device. Make it around $250-300 in terms of price and push to as many carriers as like a $0 down on 2 years phone. Not trying to dilute the brand or anything, but trying to get more hand-sets out is usually a lot better than trying to promote premium devices only.

    • Cormang

      I guess they are blind by Nokia success in the emerging markets. Seems strange that they wouldn’t continue in the markets where they’re still strong…

    • Francois Bedard

      They cancelled them because in conflicts with there foxxconn contract. Foxxconn will be building and designing there low end devices from now on first of wich will be coming out in march code named “JAKARTA”
      Blackberry will be concentrating on the High-end enterprise oriented phones

  • Marissa

    I thought they were focusing on Enterprise? They are all over the place scrambling and unorganized – make up your mind.

    • Bbrysucks

      Not a single person there has any idea what they’re doing anymore. Its identical to a chicken with its head cutoff.

    • thisiscjay

      Sounds a lot like the thought process of your comments.

    • Cormang

      We had to discontinue our BES. We tried BES10 for quite some time, even participating in the beta. Documentation was terrible. We never had a single question answered because nobody knew who to ask. We still have tickets open with them and no one is following up. We eventually said enough was enough and after many years and stopped deploying BlackBerries. But it wasn’t the lacking Enterprise solution or support that pushed us over the edge. It was the fact that we’ve sent more than 40% of our brand new BlackBerry Bold 9900′s and Z10′s for repair only weeks after activating them. We only have 250 devices but yet 5-10 are always out for repair at any given time. Every few days another one is sent for repair. It’s embarrassing as a Canadian and a SysAdmin. It’s extremely sad. There are many good people working for BlackBerry but those good people are typically not involved with these terrible decisions the company is making. The Shareholders are just as much to blame as their executive team. Each week is back peddling and a new idea but yet they haven’t made any progress. Each BB10 update is making things worse. As someone who had to support BlackBerry everyday, I’m happy to say they’re now almost gone from our company. Since switching to Windows Phone our calls have been cut nearly 80%… I don’t know what else to say other than I’m severely disappointed. BlackBerry is the next Nortel. I think it’s time they drop BB10 and focus more on the Enterprise solution. Maybe they can think of a way to use a closed version of Android for their handsets like many other companies have been successful with.

  • Balls O’Steele

    The Z10 and Q5 are entry level devices. The prices need to be cut by 50% and then BB will get serious traction.

    • StevieY

      They’ll still be garbage, but at least affordable garbage

    • wildspin

      BBRY was dumping the Z10 for US$199.99 unlocked on their official US store during the Black Friday weekend. Unfortunately they only ship to US addresses and don’t sell on their Canadian web site possibly due to the carrier agreement.

    • Bbrysucks

      That, and no one bought any.

    • Columbo

      They sold out in 2 days. Your blackberry hate would be much more interesting if you ever backed anything up with facts.

    • drfbcvnbvnbvnvbn

      or lets be honest, they dont give a s*** about canada.

    • Bbrysucks

      Don’t be so retarded. They didn’t sell out, they hardly sold chit. There’s a reason they only sold 900 thousand bb10 devices last quarter, and it ain’t because they’re selling out and rakin in the big bucks d*****s.

    • Columbo

      They didn’t sell out their entire stock of phones obviously, but the limited number they offered on promo sold out in 2 days. You don’t need to trust me, just look it up yourself.

    • Plazmic Flame

      A Canadian company not selling to Canadian customers. Just one of the reasons this company is a complete cluster-f***

    • thisiscjay

      Z10 is going for 199 off contract online many places.

    • Balls O’Steele

      Where?

    • Cormang

      If they resolved the hardware issues, then maybe. But when such a high percentage of the devices are failing, well, there’s not much that can be done even with a price cut.

  • Bbrysucks

    Yawnidawnidoo.

  • jay

    Same like the playbook! On the end 99$ should of made the z10 around 239$ when it came out and not 199$ on contract! More expensive then an iPhone! Just die blackberry enough is enough

  • King kobi

    Nexus 6?

  • kastor

    After this announcement, I wish Blackberry would just go stealth on minor adjustments. Being secret was one of the ingredients that propelled Apple to where it is now. Minor reportings like this will always fuel everyones interests, good and bad. Nowadays, I think its jus better that Blackberry says nothing @ all. Im glad they discontinued those low end devices, was a waste of resources.

  • Anaron

    Their devices are overpriced. And if they continue to be overpriced, then consumers will look elsewhere. The pricing for the Q5 and Q10 alone are a joke ($399 and $599, respectively). Why would anyone pay that much when they can get a 16GB Nexus 5 for $349 CAD (and $399 for the 32GB model)?

    • Philosoraptor

      Last I checked, the Nexus 5 is selling for $500 through carriers. Sure, you can (and should) buy outright via Google Play, but most people get their phones subsidized through their carriers. Both carriers and manufacturers are responsible for these inflated prices since we keep supporting the device subsidy model.

    • kroms

      The 16GB Nexus 5 was $100 subsidized through the Carriers when it was released.
      Right now it is $30 subsidized on a 2 yr plan not $500 ? where did you get that price from ?
      The $500 price was for Outright purchase and not Subsidized. Check your Facts ! You can purchase the Nexus 5 though Google for $349/$399 as Anaron stated.

    • Philosoraptor

      Where exactly did I say that the N5 is $500 AFTER subsidy? I didn’t mention price after subsidy because it’s not the same on every carrier.

    • BigBossInCanada

      People need to stop bringing up the Nexus 4 and 5 in these arguments. Those are special cases of Google selling product at a loss or at least at a reduced profit margin. Why would people pay $700 for an iphone5s when they can get a Nexus 5 for $350? Why do people pay $650 for a Galaxy S4 when they can get a Nexus 4 for $200? Because that’s the going rate for such devices. The Q5 and Q10 are priced fairly. I’m not saying that Blackberry wouldn’t have benefited from going the google route and selling them at a reduced profit margin, but they ARE priced fairly. Anarom and kroms, you two are way off..

    • Bbrysucks

      Give your head a shake. They aren’t priced fairly. Theyre using ancient hardware (2.5-3 yr old) and attempted to sell it at a premium. The smart ones looked at them and laughed, and here we are.

    • BigBossInCanada

      Your statement about using ’2.5-3 yr old’ hardware squashes any credibility you MAY have had…

    • Bbrysucks

      Don’t be a reject. Their flagship uses a dual core s4 soc which was used in midrange phones (like the HTC one s) from over 2 years ago. How can u be so clueless?

    • BigBossInCanada

      Stooping to insults are we?? Lmao. Don’t be such a drama queen. The HTC one S was released in April 2012 and the z10 was released in January 2013…8 months later. Nowhere near the 2.5 to 3 years you claim. Now the current flagship z30 uses a slightly more powerful dual core processor, but you know what else uses dual core processors? The flagship ios and windows phone devices. I’m not surprised that you are so clueless.

    • Bbrysucks

      Since you’re still clueless… I was using the one s as an example. It being a non subsidized cheap phone from almost 2 years ago being a direct match hardware wise to the crappy z10/q10 which were released a year later at double the price (full retail). Another more recent example would be the just released z30 using an improved version of that exact same core, and again selling it at a premium (in fact their outright flagship device). Interestingly enough, its the exact same hardware that’s in the non subsidized moto x that retails again for half the price.
      Were done here fanboi.

  • drfbcvnbvnbvnvbn

    oh you mean selling ONLY in the premium phone category? a category that they basically have non-existent presence now? sounds like a great idea!

    • Francois Bedard

      like i said above, They cancelled them because in conflicts with there foxxconn contract. Foxxconn will be building and designing there low end devices from now on first of wich will be coming out in march code named “JAKARTA”
      Blackberry will be concentrating on the High-end enterprise oriented phones

  • gommer strike

    At this point they are doing the right thing by scaling back number of devices. Hardware is a money-loser unless they really hit it out of the park with one of the designs.

    I’m a fan of going fully back to the basics. Give us excellent battery life, the award-winning BB physical keyboard, and tailor the device towards what it was meant to do in the first place – messaging. Oh, and lower the price. Focus strictly on the enterprise, but still have the device reachable for the diehard fans.

    License out BES and make those features available for use by ANY handset, be it BB handhelds, or iOS/Android, even Windows phones.

  • Adam

    Good, the Q5 was a garbage device. Doesn’t matter if it’s cheap if it doesn’t work very well.

  • BigBossInCanada

    Contrary to what you may believe, alot of people DO pay $600+ to buy devices outright. They might be subsidizing the cost with the sale of their old devices, but the fact remains that it’s still costing them $600+ of their hard earned money. Are the Nexus 4 and Nexus 5 great deals? Yes, for sure. But the heart wants what the heart wants. You want a Samsung or an Apple device and don’t want to get locked into a contract, then you are paying their inflated prices….and many people STILL do. Should blackberries be priced a little lower? Sure..but not to the point that Google has gone with the Nexus line. Hardware sales is a very small portion of Google’s bottom line. They can afford to slash prices to the degree that they have because they can afford it. This is the path Blackberry should be following, concentrating on their enterprise business and pulling out of consumer hardware sales. But they are not there yet. And they should not be giving away their hardware at rock bottom prices.

    • BigBossInCanada

      Retail pricing being absurdly higher than the cost of manufacturing is a fact of life. How much do you think it costs to produce that $1000 LCD smart TV you just bought on boxing day? That $20 pizza uses about $3 in ingredients. That item that costs $10 at walmart that you just got for $1 at the dollar store actually costs 15 cents to make. It’s no huge surprise that phone retail prices are ridiculously marked up from their cost of manufacture…

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