Image: Looks like BlackBerry’s Super Bowl ad will be a colourful explosion

Ian Hardy

February 1, 2013 9:35 am

BlackBerry is going to the Big Show on Sunday. The Waterloo-based mobile manufacturer will be airing a 30-second BlackBerry 10 commercial at the upcoming Super Bowl XLVII. The concept of the spot is unknown, but might feature Alicia Keys, their new global creative director, and probably the BlackBerry Z10 and Q10.

A picture was just posted on Twitter stating “Whaaat is going on?! You’ll see Sunday.” The image shows a rainbow of exploding colours, along with what looks to be a blue pastel Mazda, BMW, Honda Accord from the 1980’s.

Any ideas of what we’ll see?

Source: Twitter

  • JulianoS

    MAZDA??? :-) That’s a BMW not a MAZDA!!!

    • sandman10

      Looks like an old Honda Accord to me.

    • L4S

      Early 80s Honda Accord. Not a BMW.

    • Read the Signs

      Its easy to see what the ad is about:

      THE METER: means BB is on Borrowed time

      The YELLOW is because BB is confident and MELLOW about doing anything, they always take their time!

      The RED COLOR in the explosion: Represent the ink they use to write the next three Q reports and the sotck price this days (under $13 now)

      THE CLOSED CURTAINS: THE industry doesn’t have a firm date for release of the Z10 in other markets and the Q10 as always they keep behind closed curtains. BB market share is mixes with “Others”.

      437 by the door: the official launch of the next Real thing coming out of BB. April 03, 2017!

      THE GUTTER: The way to go if the Z10 doesn’t sell well

      THE BMW: The high PRICE of the Z10 EVEN IF IT HAS SPECS FROM THE 2000’s the car is parked because BB can’t find the KEYS!

    • Nothin But RIM

      Read the Signs – you took trolling to a whole new level. Thank you for the read that says more about u then BB.

    • GrapeApeJr

      mushroon cloud..that of a nuclear explosion…signifes death of blackberry

    • Bravo – Bravo – Zulu – 1 – 0

      Exploding iphones… cool!

      I’ve never seen such beautiful array of colours in any iPhone ads. BB 2 – iPhone 0 ! GO BB!

  • Sterling

    Well I have a friend that has a US dish, so I will be at his place watching the game…

    • Tommy

      Just get yourself a OTA antenna, you too can watch US channels at home.

  • Ad19

    Looking promising!

  • wotzit2ya

    Wished they blew up Alicia Keys

  • Miknitro

    Clown murder!
    Looks just like the one I nerfed.

  • Miknitro

    He just keeps coming back…..

  • sandman10

    Lol!

    Thats an old Honda Accord!! Not a BMW

  • Sylar75

    Any idea what we’ll see come Sunday? I’ll tell you what we’ll see… The same damned Canadian Tire, Boston Pizza Finger Cooking with Bill (was funny a year and a half ago) commercials over and over again. Wouldn’t surprise me one bit we don’t see these commercial even though BB is a Canadian Company.

    • Nothin But RIM

      You know what i’m gonna have to agree and that is ridiculous. I’m looking forward to seeing this commercial but I have my doubts as well that it will actually air on Rogers.

    • Eduardo

      And the same endless Rogers, Telus & Bell commercials…

  • OgtheDim

    The commercials are readily available on line during the game minutes after they air.

    You can watch them during the endless replays of that off tackle left that went for 2 yards setting up a 3 and 12.

  • skazzberry 2.0

    No Quad Core = No Sale.

    Rip!

    • Nothin But RIM

      Seriously dude, you’re sooooooo boring. I just think of how lousy and pitiful of a person you have to be to put this much effort into spreading negativity and then I stop and realize I’d rather get back to my life. Good luck with whatever you do with yours though.

    • Sgt.Romanov

      Get a life , how old are you 10

    • skazzberry 2.0

      This is coming from the guy who quotes RIM and APPLE stocks all day in every article? You need to get a life since you clearly waste several more mouse clicks on your informative responses!

      /Trolling successful!

  • meme

    thats an accord, can’t compare a bmw to a honda anyway. honda is the best, bmw just look nice and drive nice for the first 5 years than are garbage, that old accord probably still drives like new till this day

  • JulianoS

    I can’t wait to see the comercial… I am definetly sure it’s an old BMW…

  • JulianoS

    They changes the post… it was written MAzda from 70’s and now it’s written BMW from th 80’s… I knew it… :-)

  • Canuckdian

    I’m betting Nielsens will see a spike in Canadian viewers for the Super Bowl this year, and right after the RIM commercials airs, the numbers will plummet. LoL, wishful thinking anyways…

  • eric

    Those colorful powders have been super overdone, there are ads with them everywhere I look. Smell ya later, Blackberry.

    • Nothin But RIM

      Yah guys seriously. Eric is like so over colorful powders.

  • some guy

    It’s not a commercial about the release of BB10.

    It’s graphical representation of what your money is doing if you bought RIM/Blackberry stocks after buying into the hype of BB10.

    • Sgt.Romanov

      Actually its Apple stock exsploding , down another 2% today while BB stock is up 2.5%

    • r3viswan

      @some guy – if you bought RIM stocks a month ago you’d be up 10%, 3 months ago, you’d be up 50%, 6 months ago, you’d be up 85%. I’d say it’s done really well for most investors over the last 6 months to a year. You’re complaining because you bought it 5 days ago on “hype” and expect it to perform in 5 days. Ben Graham (warren buffett’s teacher) would call you a speculator. Not an investor. If you follow the stock market, you would know that you should never buy stocks on “hype”.. you should buy it after analyzing fundamentals and valuation. If you believe RIM’s current valuation is low, then you will hold the stock until the market also sees what you see. If you think it’s overvalued, then you shouldn’t have bought it in the first place at a valuation even higher than it is now.

      I’m not endorsing any stock but the stock market isn’t a joke and anyone trying to make a quick buck by riding the wave is essentially gambling.

    • some guy

      And if it were an Apple commercial, I would have said the same thing. :)

      That being said, something tells me Apple can handle the slide a bit better than the company formerly known as RIM.

    • some guy

      @r3viswan
      haha why so angry, bro?

      Who said anything about me being an investor and having bought stock? ^_^

      If I was, I would have bought @ $7 and sold @ $18.

      I’ll give you a thumbs up for taking the troll bait and stating obvious facts (of which I am well aware) however, I hope the thumbs up helps your self esteem as you obviously don’t see a joke when it is slapping you in the face.

      TTFN

      Your friend and ever faithful supporter of ridiculing oh so serious interwebberz.

    • r3viswan

      @some guy – If you didn’t buy it.. good for you.. not mad bro.. just trying to explain the fallacy in your argument implying that the stock is “exploding”.. most investors have been handily rewarded in the last year investing in RIM. To imply otherwise is doing injustice to the company and their performance in the market. It also makes you look like a person who doesn’t understand how the market works.

    • some guy

      I think I’m going to need a pie chart.

  • r3viswan

    @some guy – if you bought RIM stocks a month ago you’d be up 10%, 3 months ago, you’d be up 50%, 6 months ago, you’d be up 85%. I’d say it’s done really well for most investors over the last 6 months to a year. You’re complaining because you bought it 5 days ago on “hype” and expect it to perform in 5 days. Ben Graham (warren buffett’s teacher) would call you a speculator. Not an investor. If you follow the stock market, you would know that you should never buy stocks on “hype”.. you should buy it after analyzing fundamentals and valuation. If you believe RIM’s current valuation is low, then you will hold the stock until the market also sees what you see. If you think it’s overvalued, then you shouldn’t have bought it in the first place at a valuation even higher than it is now.

    I’m not endorsing any stock but the stock market isn’t a joke and anyone trying to make a quick buck by riding the wave is essentially gambling.

  • Tim3Tripp3r

    ^^^ 1982 Honda Accord to be exact, 1st year of that body style or ’83. Only 2 yrs for that front end. Body creases all wrong for beamer, not to mention the distance between the wheel arch and the door is way to short for BMW. Google it ツ

  • some guy

    @r3viswan
    haha why so angry, bro?

    Who said anything about me being an investor and having bought stock? ^_^

    If I was, I would have bought @ $7 and sold @ $18.

    I’ll give you a thumbs up for taking the troll bait and stating obvious facts (of which I am well aware) however, I hope the thumbs up helps your self esteem as you obviously don’t see a joke when it is slapping you in the face.

    TTFN

    Your friend and ever faithful supporter of ridiculing oh so serious interwebberz.

  • Dave

    No square headlights on BMW’s.

  • Threecube

    Pretty sure it will feature Big Bird, Elmo and the Cookie Monster looking at those colors.

  • Senk

    Sure looks like a Volvo to me.

    • EvanK

      Perhaps, but you’ll notice that the Volvo logo is facing the wrong way.

  • some guy

    Yep, definitely a Honda Accord.
    Profile of an ’82 Accord is almost the exact same as an ’80 BMW 3 series.

    Whoever spotted that, good eye you got there.

  • caanda45

    Smartest thing I did was buy the stock at $6.95 a share and sold before launch @ $16.75 a share. I think it was a good deal. Now if the handsets were less I would pick one up as a spare phone, but not at $649 outright on Bell….to steep….pity

  • AXEL

    They are actually going to stream it live for free on the NFL website, same as I did last year. Then going to hook my laptop up to the 60″!!