Regional Manitoba carrier MTS announced their Q3 2012 results today. Nothing earth shattering, but certainly respectful as they have a 53% market share – unfortunately this has been slowly dropping as other carriers have muscled their way in. In addition, MTS launched their LTE service in both Winnipeg and Brandon and expanded coverage to over 97% of Manitoba’s population. Wireless revenue for the quarter was the same as last year at $91.5 million, but now brings the year-to-date wireless revenue up 3.3% to $272.2 million.
Average revenue per user (“ARPU”) jumped to $60.58, mainly caused by the adoption of smartphone and data usage – which increased 29.4% in Q3 2012. MTS noted that as of September 30th 53.5% of all postpaid wireless subscribers had data plans, up from 39.9% in Q3 2011. MTS’s subscriber base now totals 494,564.
From a device perspective, MTS recently launched the Apple iPhone 5, Sony Xperia ion and is on tap to release the Xperia T (The Bond Phone).