Ativ Tab and Ativ S names trademarked by Samsung

Ian Hardy

August 28, 2012 9:17 am

Samsung, HTC, Huawei and Nokia will be the first manufacturers to announce Windows Phone 8 devices. Nokia is holding an event in New York City on September 5th, which is where they are expected to announce a couple WP8 devices. As for Samsung, previous reports indicated that we could see a tablet and two new Windows Phone 8 handsets, specifically the GT-I8750 “Odyssey,” and the mid-range GT-I8730 “Marco”.

A bit more evidence might might have surfaced for the branding direction Samsung is heading towards. For their Android lineup Samung has the “Galaxy” family of devices – this includes tablets, players, and smartphones. If the trademark is correct then you can expect to see “Ativ Tab” and “Ativ S” be the names of their Windows devices in the near future. Of course, the names have not been confirmed by Samsung, but everything should hopefully reveal itself tomorrow at their Unpacked event.

Source: SamMobile (Twitter)
Via: Engadget

  • David

    Ativ: Vita backwards. Sony’s gonna love this.

  • Vengefulspirit99

    I’m not too sure about this wp8 business. What advantages do I get over android? It might not be worth the switch if they only offer the same things

    • Dalex

      The advantage might come from the better ecosystem. Both W8 and WP8 will share their Kernel, so you might see these products eclipse Android pretty quickly when it comes to apps and services. It might however tank too, but its doubtful with Microsoft bleeding money into it. Also W8 is very very fluid, something that pre Jellybean tablets (maybe ICS on some models) cannot claim.

  • Knowledge

    ATIV: Advanced Telecomunications Interface Visualizer

  • coolwin8

    Looking forward to seeing Windows8 on Phones, Tablets, Laptops and Desktops. You’ll be able to get a app from the
    Windows Store and use it across all Windows devices. Exciting times for Microsoft!!!

    • abc123

      I hope you are right.

      Personally, I have a feeling that it will be a complete failure.

      I believe the reason is that the Windows 8 experience on mobile is not that much different than what it is currently. Nothing has changed that much on the surface. How are the current crop of Windows phones doing now?

      Add to this a major shift in the desktop experience. This is a major gamble on the part of Microsoft because people are traditionally resistant to change. Businesses will have a nightmare integrating metro apps with traditional “tried and true” legacy apps. Consumers who have struggled with Windows 7 will continue to struggle with Metro because what they’ve learned for W7 is mostly useless with Metro. And the switching between metro and classic UI’s will confuse the hell out of them.

      Finally, your point about having the ability to run the same app across all windows devices hinges on the fact that you must have ALL windows devices. About 80+% of the mobile devices out there are either iOS or Android. Developers are now flocking to languages and tools that make it easy to deploy on all platforms – one such tool is called HTML5 and phonegap. It’s gaining functionality and performance with each release and soon it will rival native apps that took several times more effort to develop.

      No. People will not be lining up for Windows 8 desktop or mobile. It will be a slow start, slow enough for shareholders to take notice.