RIM and TomTom sign deal that brings real-time traffic information to BlackBerry apps

Ian Hardy

May 8, 2012 1:26pm


BlackBerry Traffic has been available in the BlackBerry App World since late November 2010. The app is one of their more popular apps and gives users real-time traffic updates. Today, at CTIA in New Orleans, TomTom and RIM announced a partnership that will see BlackBerry Traffic be powered by TomTom HD Traffic. According to the press release this will give “customers access to the most accurate, comprehensive and up-to-date traffic information on the market.” Sounds like a great move, better than going with Bing Maps. The more important takeaway from the announcement is the inclusion of “TomTom maps and location content” that developers could integrate into their apps. So we could potentially see a whole new arena of map/traffic focussed apps coming with the new BlackBerry 10 platform later this year.

Martyn Mallick, VP at RIm, said “We’re thrilled to work with TomTom to leverage their industry-leading traffic and travel content for BlackBerry Traffic and BlackBerry Maps, and to enable access to those capabilities for BlackBerry developers as well.”

Source: BusinessWire
Via: TNW

  • whocares

    I strongly believe rim is going to have the best handset of 2012

  • Mark

    RIM is going all in right now as they know they have to WOW the masses!!

  • David

    Now we are talking

  • abc123

    This Thorsten Heins guy is really making a difference. I’m just not sure why the analysts on wall st. haven’t noticed this (as reflected in RIM’s stock price).

  • bummy

    I’m more excited for BB10 than iP5…. just me?

  • Robert

    Wow, five comments on a RIM article and not one of them is negative. Will the wonders never cease? Personally, I’ve never used BB Traffic, but judging from the reaction on other sites the addition of TomTom should be a marked improvement. I guess I’ll download BB Traffic now so I’ll be better able to judge said improvements for myself when the new version gets released. Do you get the feeling that RIM is really starting to crank up the effort as BB10 approaches? I do and I think it’s going to be great.

  • nauman

    I have always loved BB Traffic, the only thing missing was the maps. It never really bothered me after a while. The traffic was always up to date and correct. I have always recommended this app to anyone with a BB.

    They need to expand the app outside of Canada and the US though.