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Thalmic Labs reportedly working on ‘North’ smartglasses project

Ads for North glasses have appeared around Toronto and New York City

Thalmic hologram

Kitchener, Ontario-based wearables manufacturer Thalmic Labs is reportedly working on a smart glasses project with the intention of eventually releasing a consumer-facing product.

Advertisements for the company’s ‘North’ smart glasses brand first popped up in Toronto and New York City in September 2018.

The advertisements directed viewers to ‘Bynorth.com,’ a website that informed viewers that “Your smartest pair of glasses is coming.”

North’s website suggested that the company was working on a pair of glasses that would be able to send and receive text messages, utilize navigation apps and provide users with calendar information.

Apart from a privacy policy and information about a privacy officer who uses a Halifax PO box, North’s website provides very little additional information about the company or its product.

According to sources who spoke with BetaKit, Thalmic Labs is behind the advertisements.

https://twitter.com/JeffCrusey/status/1041787375171493888

BetaKit first reported about ocular-based patents obtained by Thalmic Labs in September 2018.

According to BetaKit‘s Douglas Soltys, among these patents was a filing for a “wearable heads-up display with integrated eye tracker” that utilized “optical power holograms.”

Thalmic Lab is best-known for its Myo gesture-control armband.

MobileSyrup has not had the opportunity to corroborate BetaKit‘s sources.

Source: BetaKit

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