Apple explains what went wrong during its Face ID demo

Comments

  • It’s Me

    Might not have been a failure of the feature/technology, but it sure was a failed demo.

  • Dimitri

    This doesn’t rectify anything to be honest. They had plenty of time to test it out and tell the world that when it reboots or turns on it needs a pin and then FACEID will work. Just like with the Iris scanner on the Note 8, S8, S8 Plus and on the last years note 7.

    Apple failed to explain that and caused this to them selfs. It was a failed demo and a failed attempt to convince us that it would work.

    • It’s Me

      Not just on reboots, but after periods of time and after a number of failed authentication attempts. This is exactly how TouchID works, so no need to explain it again really.

      Likely it was caused by others handling the phone before the demo, triggering the reset. It was a failed demo for sure. He was obviously surprised when it happened.

    • Dimitri

      It still doesn’t rectify the situation though. Even if it was caused by many others handling the phone before the demo, triggering the reboot he should have known this was going to happen. They have ear pieces for God’s sake. They could have told him to explain it before trying the second time and failing again. They failed to explain about it and tried again without actually working. Again if they failed to explain the first time or the second time what exactly happened, it’s their own problem and fault. It just showed the world that they did not have one person handling this phone and knowing what was going on.

      Pretty sure if Samsung had this issue, all the Apple fans would have made fun of it and made memes out of it. Lol.

    • It’s Me

      It fact it makes it worse at this point, because it looks like they are scrambling to explain it.

      To be honest, if it failed for Samsung it would have resulted in a few snide comments and everyone would move on. Nowhere near the attention/criticism that Apple gets.

    • Dimitri

      You could be right but I have seen many comments on 9to5mac and other Apple forums and Apple relate sites saying otherwise when something goes wrong with a Samsung device, they sit there and say ‘ well apple wouldn’t have that issue “. Again it all depends.

      In the end they didn’t do their homework properly on this one and starte off as it didn’t work. It did but the attempt to explain it was never there. That’s the issue. Apple still hasn’t said anything from what i know.

  • Grumpel

    They screwed up their demo, the product isnt perfect – who cares about their BS PR explanation.

    • It’s Me

      In this case, the product worked as designed…it just didn’t work as expected by Federighi 😉

    • Dimitri

      It worked as designed but failed by Apple to explain this on the second try. Many know it needs a PIN to work when u reboot the device or turn it on but he, as a worker for Apple should have known this. It showed it on the screen. Did he not know this

  • sickens

    It’s a feature, not a bug!

    • It’s Me

      In this case, that is actually 100% true.

  • Zach Murray

    Oh ya? Faith restored? Just like that? Well golly i guess it must be true because they said so! Didnt trust samsungs battery assurances until testing a product after the note 7.

  • vn33

    Still think taking away the fingerprint reader is a mistake.

    • agreed… i’m not an apple user, but they had a pretty darn good finger print sensor…

    • vn33

      That’s my thinking also … Not Apple user, but from friends’ experience, the fingerprint reader is very good!

    • Alex

      agreed…. no touchID is a shame… and saying its more ‘secure’ is kinda not true…. None of my friends have ever gotten into my phone since i had Touch ID, meaning, no more dumb facebook updates, or stupid random text messages… but with Face ID… i’m not so sure of that anymore….

    • Zach Murray

      Its totally a mistake! Even the touch id fails occasionally. Thats fine but to rely mainly on face id? Oh man no thanks

    • It’s Me

      yup.

  • Zomby2D

    Looking back a the demo, there is a message on screen saying the passcode is required to enable FaceID. They probably need to make that message more clear.

    This made me think of the Galaxy Nexus launch in 2011 where the phone didn’t recognize the presenter and refused to unlock. If I remember correctly (it’s been 6 years already) there was a mix-up and he had the wrong phone. As in this case, the product worked but the presentation was a failure.

  • shouldn’t there be some sorta alert message saying there were too many attempts at an unlock and that’s why u need to enter your passcode?? that is usually what happens when u enter something incorrectly more times then allowed… so i still call BS…. there is no way a UX person was like “yah lets just lock up the phone without telling the user that their attempted face id too many times and they need to enter a passcode, we’ll just let them figure it out”… yah it might be working as intended, but how am i suppose to know if it’s failing or or doing it’s job? either way no matter how good this feature is, having it as the ONLY bio metric method to unlock your phone is annoying…what if i don’t want to unlock my phone and i just wanna know the time?!?! how many accidental unlocks are there going to be?

    • Zomby2D

      I does say that the passcode is required to enable FaceID but that’s definitely not clear, and easily missed.

    • thereasoner

      Good point.

    • rPacific

      exactly. Notifcation failure.

  • DrCarpy

    Apparently, Apple is now working with the same people as Hillary Clinton. Just say sorry and keep it moving Apple.

  • thereasoner

    What went wrong was removing the fingerprint scanner in the first place. I don’t want to have to do a passcode every time someone checks out my phone.

    • rPacific

      second that.

    • RS

      It discriminates against people with no hands/fingers

    • Brad Fortin

      It’s the same as having to do a passcode every time someone puts their finger on your fingerprint scanner, but with a face instead of a fingerprint.

  • Mo Dabbas

    What I’m wondering about is why did he not put the password then try it again instead of grabbing the backup (safety net) device. The other device seems to be prepared for when things go wrong. So who really knows what was going on. Anyway, real life performance when the phone is released will tell us if this is a feature or iPhone X users will be back to the code locking system.

    • It’s Me

      panic.

    • Mo Dabbas

      Maybe. He was wiping his face in a weird way when it happened.

    • It’s Me

      Yup. I think he realized he was live in front of millions of people introducing a new bet the farm feature and it messed up. Had he been alone he probably would have quickly clued into the messages displayed. Can completely understand getting suddenly frazzled.

    • AJKahn

      I agree… I hope that users wait for the real world reviews for this before going forward with the purchase. There are few things that I see wrong, if you’re at home and your phone’s on the table, if it tries to scan every single face that it sees, you’ll end up unlocking your phone with your PIN mostly then. Also I don’t know how much effect on the battery this would have if you keep it outside on the table and it scans everything it “thinks of” being the owner’s face.

    • John Lofwire

      I agree with you feel more like the phone just frozen and Apple trying to justify what gone wrong.

  • carloadunicorn

    Remember the Wall Street Journal story that suggested iPhone X is actually the plan B phone. Plan A had the Touch ID sensor under the screen but they couldn’t get it to work right in time. As an iPhone 6 customer I’m left trying to decide between the iPhone 8/8 Plus with the giant bezels, or the iPhone X which is missing a key feature because reportedly they couldn’t get it to work in time. I wonder if Touch ID will return in iPhone X 2018. I think I’ll be carrying the iPhone 6 for another year to find out.

    • Domino67

      Or you can upgrade to the Galaxy S8.

    • carloadunicorn

      I briefly had an S7 Edge last year. The long delays in important security updates (from Google, to the chipset maker, to the OEM, to my carrier, to me!), the endless battle between Samsung apps and Google apps for my attention “which calendar app is alerting me to what now?!”and bugs when using the SD card “all my Spotify music is gone again!” really soured me on the Android and Samsung experience. The only Android I’d give serious consideration to now is the Pixel. I’ll wait to see what they announce on Oct. 4, but at this point I’m pretty deep in iOS and macOS.

    • Domino67

      I don’t use the Samsung apps…..Google apps all the way.

      The Pixel did seem like a sweet device and I assume the Pixel 2 will be a killer device.

    • thereasoner

      Umm… Samsung has switched to a monthly security patch schedule now, just like Google and you don’t have to use SD cards much less 2 calenders when one can be disabled in the app settings.

      I’m loving my Pixel but I never buy from the same OEM twice in a row, the Android ecosystem just offers way too many great choices and I like the way I can enjoy the variety without hassle of moving my content around.

    • carloadunicorn

      I think it depends a lot on the carrier too. When I got rid of the S7 I think it was August 2016 and the device was on the May patch.

    • Justin

      It’s bizarre but in the last few months I’ve been actually getting updated security patch updates formy Note 5. It’s currently on the August 1 update. Seems to be the last week of the month that they’ve been coming through for that month.

  • Omar

    Apple: other people were look at it the wrong way.

  • Cam McArthur

    It was actually John Cena using it. Failed cause you can never see him

  • Jason

    Just more proof of Apple in general being wayyyyy to secure. Everything needs to be secure sure but when you can brick a device by formatting it there’s a problem, and with FaceID now locking out what will happen when people get it? Bad lighting can cause errors, not keeping the phone still enough, or just friends get the phone and try to unlock it for fun.

    • John Lofwire

      Or its just a half backed excuses apple given 😉

  • John Lofwire

    So lets see..

    the guy know is own password but dont enter it.

    Feel like a half backed excuses for a device that had a bug to me.

  • Sarnia_Surfer

    You don’t get a second chance to make a first impression.

  • Anonymous Agent

    It went wrong cause Iphones are just plainly junk and aren’t worthy of the price tag for them no where near more than $200 bucks for low specs with old Tech that was copied from everyone else from years ago.

  • Not Jon Snow

    iPhone X will sell like hot cakes regardless.