MTS rebrands as a customer-focused company with new ‘We’re with you’ tagline

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Manitobans, MTS is “with you.”

After a lengthy review of its business, the regional carrier announced today a new direction and commitment to its customers. What is being dubbed by the company as reaching “another milestone in its transformation journey,” MTS says it is pivoting towards becoming a customer-focused company.

In a statement to MobileSyrup, Jay Forbes, president and CEO of MTS, said, “In the last twelve months we’ve taken a number of steps to get back to being a customer-focused company that is the first choice for Manitobans. Today, we’re taking the next step by refreshing our brand to make it more customer-focused, and reflect the new culture at MTS.”

MTS is engaged in several technology-focussed operations in Manitoba, including wireless, Internet, TV, home phone and security. MTS recently sold off Allstream, its fibre optic subsidiary, to Zayo for $465 million CAD.

MTS has approximately 500,000 subscribers on its wireless network (419,000 postpaid wireless subscribers). The company’s LTE network, which launched in 2012, is available in several locations across Manitoba: Winnipeg, Brandon, Steinbach, Selkirk, Portage la Prairie, Grand Beach, Victoria Beach, Ste. Anne, Dauphin, Falcon Lake, West Hawk Lake, Gimli, Hecla, Altona and Winkler – now reaches over 1 million Manitobans, or 78 percent of the province.

“Our customers will be the driver behind everything we do as we work to earn their business at every interaction,” said Forbes in a statement. “Each of our employees is committed to our brand characteristics of being open, helpful, dedicated and accountable. We live alongside our customers. We’re their neighbours. We’re with you.”