Zynga acquires OMGPOP, makers of Draw Something, for over $200 million

Daniel Bader

March 21, 2012 4:34pm

Zynga is the rolling behemoth of the mobile gaming world, and is using its muscle (and money) to buy up OMGPOP for around $210 million in cash and employee payouts. Officially announced today, the deal will bring the creators of ‘Draw Something’ under the Zynga umbrella, but the small team will continue to create original IP as well as improve its hit game.

Draw Something is one of the most popular mobile games of all time, racking up 35 million downloads since its release. It is the number one word game in 84 country App Stores, including Canada, and is available on Android and iOS in both free and paid versions. It is optimized for smartphones and tablets.

Over one billion drawings are created every week on Draw Something, and that number is growing at a remarkable pace. Nearly every person with an iPhone or iPad that I know of has played the game at least once, and many of them are hopelessly addicted.

Zynga is also the creator of impossibly addictive word games such as Words With Friends, Scramble With Friends and others. It has recently launched the Zynga.com portal in order to ween itself off its Facebook dependance. The company went public recently and published a $465 million loss in its first quarter earnings despite increased subscriber numbers.

OMGPOP has created more than 35 social games since its inception in 2006, but Draw Something is its first true hit.

Read all about the acquisition over at Zynga.

Source: Yahoo, IGN

  • Betty Koyle

    Too bad this wasn’t rim buying them. Would of added some new features to their BB10 and PLAYBOOK devices. Would of allowed innovation…

  • Adam

    Crap. I actually enjoyed this game not being filled with ads. too bad Zynga will squash that.

  • Brendan M

    Queue comment by mobilesyrup crybaby commentors somehow blaming Bell, Rogers, Telus, or 3 year contracts for this in:
    3..
    2..
    1..

  • Kenny

    Hasbro’s probably kicking themselves for not making an official Pictionary mobile game.

  • bummy

    I’ve hated everything Zynga since watching a video interviewing the founder of said company.

    Pincus: “I did every horrible thing in the book to just get revenues right away.”

    Youtube search : “Mark Pincus On Zynga Revenue”

  • Mobilesyrup crybaby

    I blame bell, telus, and Rogers and there 3 year contracts for this…

  • Zagabog

    Woot for Firefly!

  • Jesse

    This is a whole new level of lame.

  • zzZZzz

    @bummy, I’n not endorsing what he did or didn’t do, but just because he came out and said that, it doesn’t make it any less true for most businesses and businesspeople out there.

  • EvanKr

    Zynga sucks.