Bell wants to trademark the shade of blue it uses in its logo

It's not clear why the company wants to do this

Telecom giant Bell has filed a trademark application for Patone 301, a class of the colour blue the company uses.

One of the most notable places it uses the colour is in its logo. Shades of blue can also be found on Bell’s website and work trucks, among various other locations.

In its July 10th application, the company confirms the trademark is for the colour alone. It’s unclear why Bell wants to trademark the specific shade of blue.

The shade of blue Bell hopes to trademark. Image credit: Bell/Canadian Trademarks Database

Source: Canadian Trademarks Database