According to The Wall Street Journal, the Prime Day event will take place this September.
“The latter move will allow the ecommerce giant to lay the groundwork for shipments of a wider variety of products, the people said. It indicates that the company is now in a position to process orders more quickly in its warehouses and create room for more inventory, the people said.”
Due to the COVID-19 pandemic, Amazon warehouses have been put under significant strain. The company only recently allowed third-party sellers to ship items in the company’s warehouses. Additionally, stock levels are low and deliveries are delayed — try buying exercise equipment, for example.
A September 2020 Prime Day might prove difficult considering Black Friday is in November and Boxing Day is in December.
Further, Prime Day typically happens July and gets announced mid-to-late June. However, having the shopping day in September might push Amazon to announce the date later in the year. If that’s the case, it might be a while before hearing anything official about Prime Day.