Audiences think Netflix’s films are bad, but they’re watching anyway

In news that’s far from shocking, the company behind Adam Sandler’s last several films, Netflix, hasn’t earned much respect for its original movie content.

New research from Barclays, led by analyst Kannan Venkateshwar and reported on by Business Insider, shows that audiences view the streaming platform’s films as “meaningfully worse” than movies from major film studios.

Barclays analyzed median IMDB audience ratings for all original movies released by Netflix and the top six studios at the global box office so far in 2018. Netflix’s film offerings ranked sixth overall, placing it only ahead of Paramount — the studio responsible for Sherlock Gnomes, A Quiet Place and a co-distribution effort with Netflix, The Cloverfield Paradox.

Netflix’s original films include the Will Smith-helmed, critically-panned fantasy Bright and poorly-received Workaholics reunion Game Over, Man! — along with a few well-received titles, like The Meyerowitz Stories and Okja. 

It’s important to note, however, that Netflix’s films have drawn in decent viewership. Bright drew in 11 million viewers in its first three days of release, and The Cloverfield Paradox brought in an estimated five million viewers in its first week.

Barclays said Netflix’s audience for original films this year would equate to an estimated global box office performance of more than $4 billion USD.

The 33 original movies the company has released in 2018 so far have gained an audience of around 300 million viewers (or an average of around 9 million viewers per film), according to Barclays.

With numbers like those, a highbrow reputation is likely the last thing Netflix is worrying about.

Via: Business Insider