The City of Toronto has published the details surrounding its ‘Food is King’ Ritual promotion.
Ritual is an app that local restaurants are able to sign up with in order to share their menu online. Along with listing menus, users are also able to order food and pay for it all within the app, letting them simply walk into the restaurant and pick up their meal.
The ‘Food is King’ promotion was an event that happened between February 20th to March 4th. The promo basically put a variety of meals on sale from restaurants on King Street in Toronto
The City and the Toronto Association of Business Improvement Areas partnered on this promotion to help promote 52 restaurants on King St during the King St pilot project.
During that campaign, users were provided $15 in food credits that they could then spend on local restaurants. While the event was happening, restaurants that participated saw a 707 percent increase in first-time ritual customers in the first week, and 1,062 percent increase in week two.
A grand total of 19,863 people used Ritual to buy a meal on King St and just under 7,000 customers utilized the app for the first time during the event.
According to the City, there was a $426,000 CAD increase in sales for the participating eateries. The City invested $164,470 and Ritual invested $100,000 to fund the $15 credit that was given out to users.