Kevin Systrom, CEO and co-founder of Instagram, stated in a blog post that one of the reasons for creating the photo and video app was to build a “community where people could share their lives.” The company is now owned by Facebook and has over 500 million users.
With a community of this size, many people sharing their life on Instagram are often met with hurtful, unwanted comments.
In an effort to “promote a culture where everyone feels safe to be themselves without criticism or harassment,” Instagram rolled out a keyword moderation tool that enables all users to filter words they consider offensive or inappropriate. Comments containing these words are then hidden from posts.
This tool is viewed by many as a positive step forward and will operate alongside the ability to report inappropriate comments and block specific user accounts.
“We know tools aren’t the only solution for this complex problem, but together, we can work towards keeping Instagram a safe place for self-expression. My commitment to you is that we will keep building features that safeguard the community and maintain what makes Instagram a positive and creative place for everyone,” said Systrom.
If you’re interested in using the new keyword moderation tool, here’s the step-by-step process:
- Tap on the settings icon
- Scroll down to the Comments section, which is below Celluar Data Use
- Tap Comments
- Turn on option to Hide Inappropriate Comments
- Add in your custom keywords
- Tap Done.