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Report suggests Facebook Messenger and BBM have the highest user retention rate

eBBM

A new research report compiled by Silicon Valley-based Quettra revealed BBM (BlackBerry Messenger) has the second highest user retention among 22 competing social and messaging apps, including WhatsApp, Instagram, WeChat, Snapchat, and Twitter. Facebook Messenger is the only messaging app to outdo BBM.

The finer details of the report indicated that “BBM held onto more than 93% of its users after 30 days, more than double the 43% average user retention after 30 days for all apps measured. After 60 days, 89% of BBM users remained loyal, and 82% after 90 days. Only Facebook Messenger ranked higher than BBM.”

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Last June, BlackBerry CEO John Chen stated BBM reached over 160 million registered with 85 million being active. The latest stat on the popular messaging app was when the company hit the milestone of 100 million downloads on Google Play. The total number of BBM downloads, active users, and revenue will most likely be updated during its next quarterly conference call.

[source] BlackBerry [/source]

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